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Business English Exercise | Topic: Marketing Vocabulary 11

Designed to teach you the most common vocabulary/terms used in marketing. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.

(Choose the best response for each one)

1. You should see this as something ______________. ( = absolutely necessary)

2. All successful companies include marketing as part of their daily ______________.

3. We need to ______________ ( = buy) more ad space.

4. You're not going to ______________ ( = convince) the customer to buy a product if you're so aggressive.

5. A successful marketing specialist knows how to ______________ with customers.

6. He did a great job with that account, but I'm wondering if he would be able to do this on a more ________________ basis.

7. We're looking to _____________ ( = increase) our marketing efforts in this area.

8. An advertisement that is written in the form of editorial content is known as an "_____________".

9. The first step is to ______________ ( = examine) what makes the product unique.

10. There is very little that ______________ this product ( = makes this product different) from other similar products on the market.

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