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BUSINESS ENGLISH TRAINING | Topic: English for Sales and Marketing/Choose the right synonym 4

Our "Choose the right synonym" exercises are designed to help you increase your knowledge of specialized vocabulary. All you have to do is choose the right word(s) to make the two sentences have the same meaning.

QUESTIONS:
1. He was _________________ a product we were not interested in. = He was trying to sell us a product we were not interested in.
  pitching
  evaluating
  examining

2. There are more effective ways to _________________ prospective customers to buy our products. = There are more effective ways to convince prospective customers to buy our products.
  persuade
  persist
  pursue

3. The results of the research _________________ me to take a different approach. = After seeing the results of the research, I decided to (I had to) take a different approach.
  promoted
  promised
  prompted

4. To _________________ an idea = To make an idea fail/ To reject an idea
  sell
  sink
  stress

5. Our customers don't like it when we ____________ things down for them. = Our customers don't like it when we oversimplify things for them in order to make them easier to understand.
  dome
  do
  dumb

6. Why can't he ever answer a question directly? = Why does he always talk __________________ a question?
  around
  about
  over

7. How do you plan to _________________ this campaign? = What changes do you plan to make to this campaign?
  restructure
  resolve
  reorder

8. To take a _________________ view = To not be overly optimistic.
  captured
  callous
  cautious

9. What kind of _________________ will this have on sales? = How will this affect sales?
  income
  impact
  interest

10. National advertising will be negatively _________________. = This will have a negative effect on national advertising.
  effective
  affected
  efficient

Check answers

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