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Business English Practice Test | Topic: ESL For Advertising 3

Designed to teach you the most common vocabulary/terms used in advertising. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.

(Choose the best response for each one)

1. This type of advertisement has ______________ ( = has been successful) in the past.
  performed well
  gone the distance

2. Last year our agency won three big accounts with $25,000 in total ______________. ( = we had $25,000 worth of business)
  bill payments

3. A ______________ account = A huge/enormous account

4. A ______________ is an attempt to convince someone to buy something or hire someone.

5. If an ad is described as "celebrity-______________", it means that it's full of celebrities. ( = famous people)

6. The last advertising campaign helped us regain the ______________ ( = to be ahead) in worldwide market share.

7. Some people refer to the advertising business as the "______________."
  commercial factory

8. When an advertising agency refers to its ______________, it's referring to the work/projects that it does.

9. An effective advertising agency should seem personable and ______________.

10. One of our designers specializes in ______________-graphics. ( = moving graphics)

Check answers


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