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Business English Exercise | Topic: Marketing Vocabulary 9

Designed to teach you the most common vocabulary/terms used in marketing. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.

(Choose the best response for each one)

1. We should target the group with the highest ______________.

2. The current economic conditions are creating an even ______________ demand for our products.

3. We often have to ______________ ( = explain) why we charge so much to create and run a marketing campaign.

4. Your devoted customers = You loyal ______________

5. In this case, it would be wiser to concentrate on existing customers, instead of trying to ______________ ( = find/get) new ones.

6. This new software will allow you to ______________ ( = get, find out) information about customers.
  reach (for)
  mine (for)

7. In marketing terms, a "______________" customer is an "average" customer.
  middle of the road
  middle way

8. We have to take steps to ______________ ( = utilize/exploit ) the potential of this powerful new medium.
  harp on

9. We ______________ everything in preparation for the presentation.
  checked twice

10. We planned to increase our marketing budget by 10% this year, but we had to ______________ to 5%.
  revise that up
  revise that on
  revise that down

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