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Business English Exercise | Topic: IT: Search English Optimization (SEO) 3

Designed to help you practice vocabulary relating to Search Engine Optimization. Although this quiz is meant for ESL students, it'll be useful to anyone who wants to practice this specialized vocabulary.


QUESTIONS:
(Choose the best response for each one)


1. "Sponsored" links are links that are ______________________ by a company to promote themselves or their products/services.
  paid for
  given money for
  paid

2. Most SEO companies prefer to focus on search results that show up naturally (not as paid advertisements), in other words "organic search results" or "organic __________________________".
  listings
  lists
  click-through

3. Click fraud can be a real __________________________ ( = can be dangerous) for your business.
  treat
  tread
  threat

4. High quality content is an __________________________ ( = vital/ very important) part of search engine optimization.
  integrated
  integral
  interesting

5. When you __________________________ your content, make sure you emphasize specific key phrases for search engines.
  write again
  write anew
  rewrite

6. To increase content relevancy = To __________________________ content relevancy
  boost
  boast
  best

7. The person who is responsible for writing content is called a __________________________.
  copywriter
  content producer
  integrator

8. Rearranging you link __________________________ ( = structure), can improve your search engine ranking.
  archetype
  archaism
  architecture

9. We have a __________________________ ( = established beyond doubt) formula for optimizing websites.
  proving
  proven
  provable

10. To improve your chances of getting a higher rating = To __________________________ your chances of getting a higher rating
  best
  better
  brush up

Check answers

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