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Business English Exercise | Topic: IT: Search English Optimization (SEO) 4

Designed to help you practice vocabulary relating to Search Engine Optimization. Although this quiz is meant for ESL students, it'll be useful to anyone who wants to practice this specialized vocabulary.

(Choose the best response for each one)

1. You should never make the mistake ______________________ the title of the page blank.
  of leaving
  to leave

2. The title should be __________________________ from 10 to 15 words in length.

3. You have to think of more keywords __________________________ with ( = that have to do with) your site.

4. This isn't a very __________________________ keyword. = Not many people search for this keyword.

5. If something is __________________________, it persuades or forces you to do something. SEO professionals say that your web site's title should be __________________________. It should make people want to visit it.

6. A significant/dramatic loss of traffic = A __________________________ loss of traffic

7. We lost a lot of money. It was a __________________________ ( = serious) blow to our bottom line.

8. There is a __________________________ between a well optimized site and an over-optimized site. = There is little that makes a well-optimized site different from an over-optimized site.
  vapor trail

9. Some sites can be described as "over-optimized", meaning that they have been optimized too much. What is the opposite of this expression?

10. We know how to __________________________ ( = obtain) effective optimization without over-optimizing your site.

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