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Business English Exercise | Topic: IT: Search English Optimization (SEO) 4

Designed to help you practice vocabulary relating to Search Engine Optimization. Although this quiz is meant for ESL students, it'll be useful to anyone who wants to practice this specialized vocabulary.





QUESTIONS:
(Choose the best response for each one)


1. You should never make the mistake ______________________ the title of the page blank.
  of leaving
  to leave
  leaving

2. The title should be __________________________ from 10 to 15 words in length.
  anyhow
  anywhere
  anyway

3. You have to think of more keywords __________________________ with ( = that have to do with) your site.
  associated
  assumed
  ascertained

4. This isn't a very __________________________ keyword. = Not many people search for this keyword.
  populist
  popular
  populated

5. If something is __________________________, it persuades or forces you to do something. SEO professionals say that your web site's title should be __________________________. It should make people want to visit it.
  complacent
  confusing
  compelling

6. A significant/dramatic loss of traffic = A __________________________ loss of traffic
  glaring
  glowing
  substantial

7. We lost a lot of money. It was a __________________________ ( = serious) blow to our bottom line.
  devastating
  compelling
  pivotal

8. There is a __________________________ between a well optimized site and an over-optimized site. = There is little that makes a well-optimized site different from an over-optimized site.
  tightrope
  fine-line/thin-line
  vapor trail

9. Some sites can be described as "over-optimized", meaning that they have been optimized too much. What is the opposite of this expression?
  below-optimized
  low-optimized
  under-optimized

10. We know how to __________________________ ( = obtain) effective optimization without over-optimizing your site.
  achieve
  access
  acclaim

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