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Business English Exercise | Topic: Advertising Vocabulary 1

Designed to teach you the most common vocabulary/terms used in advertising. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.

(Choose the best response for each one)

1. We just ______________ ( = got) five new contracts in China.

2. We have to create a ______________ for a new deodorant.

3. Someone once said that "all's ______________ in love and advertising."

4. It's hard to develop a campaign for a product that many people perceive ______________.

5. The stakes are high. = A lot is at ______________. ( = a lot can be gained or lost)

6. This campaign is ______________ ( = focused/based) on the concept of family.

7. Our biggest creative ______________ is to associate the product characteristics with the spirit of Christmas.

8. Advertising has to be consistent with the brand "______________". ( = the way the company/advertiser wants the brand to be seen/perceived)

9. The agency got it ______________. That's not the direction we wanted to go with this.
  all wrong

10. Very often in advertising, there's more to a message than meets ______________. ( = there is also a hidden message)
  your eye
  the eye
  an eye

Check answers


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