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Business English Exercise | Topic: Advertising Vocabulary 2

Designed to teach you the most common vocabulary/terms used in advertising. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.

(Choose the best response for each one)

1. We ______________ ( = placed) an ad in the local paper.
  took out
  took over
  took in

2. This idea has a lot of ______________. ( = it looks like it could work)

3. Don't _____________ your time trying to convince him. He has already decided to hire another agency.

4. For this product, we need to anticipate questions buyers might have and _____________ them in the advertisement.

5. I don't think their ads are visually _____________. ( = I don't think they look good)

6. We got a lot of new customers because of a spot we _____________ on a local (TV) station.

7. Creating name awareness does not happen _____________. ( = it takes time)
  at night

8. _____________ planning is essential in creating an effective ad campaign.
  In advance

9. _____________ simple. The client doesn't want an ad that's too fancy/complicated.
  Keep it
  Arrange it

10. We specialize in _____________ and label design.

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