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Business English Exercise | Topic: Marketing Vocabulary 2

Designed to teach you the most common vocabulary/terms used in marketing. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.

(Choose the best response for each one)

1. More and more companies are ______________ ( = accepting/doing) email marketing, although it's still considered a less sophisticated way to market a product or service.

2. We have to work on our brand name ______________. 55% of consumers have never even heard of us!

3. Our marketing software will help you track ______________ results correctly.

4. We want our image in the ______________ to be strong, positive, and compelling.

5. Brand-______________ occurs more often when there are big differences between brands.

6. It is important to create ads that will ______________. ( = be different)
  stand up
  stand forward
  stand out

7. We hope to increase our ______________ ( = our percentage of sales on the market) to 20 percent within 3-4 years.
  market share
  market sharing
  market value

8. Buying ______________ ( = the rate at which customers buy something) is lower for office furniture than for office supplies

9. A ______________ found that price was the most important consideration when buying a cell phone.
  customer report
  consumer science
  consumer research study

10. In the next six months, we have to ______________ to increase our brand's equity ( = worth).
  take steps
  make steps
  do things

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