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Business English Exercise | Topic: Marketing Vocabulary 4

Designed to teach you the most common vocabulary/terms used in marketing. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.

(Choose the best response for each one)

1. A ______________ market, is a market which an organization/company sets its views on.

2. When describing a product's benefits, one often uses the words "tangible" ( = real), and "______________" ( = inherent).

3. Brands that have high perceived value are often included in a ______________'s consideration set. ( = buyer's consideration set)

4. To "trade off" A for B, means to gain A ______________. For example, people often trade off price against product features.
  at the expense of B
  as well as B
  for free

5. Bill's company was able to charge a ______________ ( = high price) in the market place because of their positive brand equity. ( = the value built up in a brand)

6. A product with no brand name is referred to as being ______________.

7. Our marketing manager believes that a ______________ would highlight the new redesign.
  name change
  change name
  naming change

8. If a product is discontinued it is ______________.
  no longer available

9. The four P's of marketing (also known as the "marketing mix") refers to product, price, promotion and ______________ (= where the product can be bought)

10. A business "model" is, in a way, a business ______________.

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