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Business English Exercise | Topic: Marketing Vocabulary 5

Designed to teach you the most common vocabulary/terms used in marketing. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.

(Choose the best response for each one)

1. Some marketers believe that pricing is the most important ______________ in the marketing mix.

2. A 1% increase in price could increase ______________ by up to 5%.

3. Prices are often altered as a ______________ to competitive moves.

4. In marketing, a product's ______________ refers to how potential buyers see the product.

5. Re-positioning involves changing the ______________ of a product.

6. What impact will introducing this new product have on ______________ products?

7. To tailor offerings = To ______________ offerings
  give birth to

8. Optimal price = ______________ price
  exceedingly high

9. What's the opposite of "long-term strategies"?
  short-time strategies
  short-term strategies
  small-time strategies

10. Many companies use historical data to ______________ ( = set) pricing strategies.

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