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Business English Exercise | Topic: Marketing Vocabulary 7

Designed to teach you the most common vocabulary/terms used in marketing. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.

(Choose the best response for each one)

1. We have to develop a better online ______________. We're not getting as many hits as we used to.

2. Which audience ______________ are you aiming for? Teenagers?

3. ______________ placement refers to having a brand (Coke, Nike, etc.) appear during a movie, show, etc. Companies usually pay a lot of money to have their products appear this way.

4. The ______________ of products into the plot of a movie is critical to many companies marketing strategy.

5. "Brand entertainment" is a fairly new concept that involves marketing a brand within the ______________ of "original" programming. In other words, the advertisements become part of a program.

6. In some ways, "brand entertainment" is more ________________ ( = less obvious) than traditional advertising, which is why some people see it as being more subversive.

7. If something is _____________, it is present everywhere.

8. _____________ will be spending billions of dollars on Olympics-related advertising.

9. The goal here is to start new relationships, and to ______________ ( = strengthen) existing ones.
  make stronger

10. We need to do a better job at ______________ what the brand is about.

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