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Business English Exercise | Topic: Sales (Trade Shows/ Trade Fairs) 2 Designed to teach you the most common vocabulary/terms used in sales (specifically relating to trade shows, trade fairs, or conferences). This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.

(Choose the best response for each one)

1. We're ____________________ a new version of our most popular product this Fall.
  throwing out

2. We _____________________ about 200 new customers as a result of last year's trade show.

3. A "qualified" lead is a potential customer that has _____________________.
  expressed interest in your product/service
  not expressed interest in your product/service
  received some kind of certification

4. A person who attends a trade show is called _____________________.
  an attendant
  an attendee

5. Make sure you _____________________ ( = put into categories) and prioritize all the leads that you generated at the show last week.
  make categories

6. How are leads _____________________ in your company?

7. Another word for trade show is _____________________.
  trading show
  company show

8. The biggest industry trade show of the year _____________________ in Las Vegas from October 8-10.
  takes part
  takes place
  takes time

9. Each booth space is about 10 feet _____________________.

10. All the top companies = All the _____________________
  leading players
  leading plays
  good players

Check answers


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