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Business English Exercise | Topic: IT: Search English Optimization (SEO) 1

Designed to help you practice vocabulary relating to Search Engine Optimization. Although this quiz is meant for ESL students, it'll be useful to anyone who wants to practice this specialized vocabulary.

(Choose the best response for each one)

1. SEO (Search Engine Optimization) is all about making your site easier to __________________________ in searches.

2. My site doesn't __________________________ ( = appear) in any search results.
  come off
  come up
  come out

3. I __________________________ it ( = did a search on Google), but I couldn't find any information.

4. Meta tags are important, but not as important as they used to be, so you shouldn't put too much __________________________ on them.

5. The search __________________________ 10,000 hits. = There were 10,000 results for the search.
  turned down
  turned around
  turned up

6. I submitted my site to the directory, but it hasn't been __________________________ yet ( = it hasn't yet appeared in the directory).

7. The Alexa traffic rank is based on a 3-month __________________________ of traffic to a particular website.

8. The site's "reach" is the actual number of __________________________ that visit the site during a particular period.

9. __________________________ refers to how easy it is for people to navigate the site.

10. I'm __________________________ my recommendations on an in-depth analysis of your traffic reports.

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