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Business English Exercise | Topic: IT: Search English Optimization (SEO) 2

Designed to help you practice vocabulary relating to Search Engine Optimization. Although this quiz is meant for ESL students, it'll be useful to anyone who wants to practice this specialized vocabulary.

(Choose the best response for each one)

1. Search engines are supposed to display search results in order of __________________________ ( = the most important results first).

2. A spider, also known as a robot or a __________________________, is a program that visits web sites and reads the content of their pages in order to create entries for a search engine index.

3. You can __________________________ ( = prevent) spiders from indexing your page(s) by adding special instructions in a file called "robots.txt".

4. Jim doesn't optimize his site because he doesn't care about its __________________________ ( = position) in search engines.

5. Thanks to these changes, we've been able to __________________________ ( = move ahead/ improve our position considerably) in the competitive online market.
  forge ahead
  go around
  get by

6. If someone tells you that your website needs an __________________________, it means that your website needs some major changes.

7. One often hears that "content is __________________________." This means that a website's content is the main factor in how high (or low) it is ranked on search engines.

8. Many people try to optimize their sites using various tricks, but the best way to __________________________ a high ranking is by constantly adding good content.

9. Keyword __________________________ refers to how many times a keyword appears within a certain page.

10. If a keyword appears too many times on a given page, a search engine might __________________________ you ( = lower your ranking) for "keyword spamming."

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