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BUSINESS ENGLISH TRAINING
| Topic: English for Sales and Marketing/Choose the right synonym 5
QUESTIONS:
Choose the correct synonym for each of the
bolded
words/expressions:
1.
web
campaigns = _________________ campaigns
online
inline
screen
2.
catering
to these types of customers = _________________ these types of customers
providing services for
unwillingly servicing
overcharging
3. increased level of
interaction
= increased level of _________________
coercion
competition
communication
4. online video providers are
getting in on the race
= online video providers are _________________
not doing too well
entering the market
running
5. the traditional 30-second TV
spot
= the traditional 30-second TV _________________
pause
channel
commercial
6. to
engage
the viewer in the online-viewing experience = to __________________ the viewer in the online-viewing experience
involve
invest
invoke
7. these ads are _________________ made for the online channel = these ads are
expressly
made for the online channel
specifically
remotely
carefully
8. to improve ad
relevance
= to improve ad _________________
awareness
budgets
pertinence
9. _________________ video technology =
personalized
video technology
derogatory
customized
modern
10. a brand experience
that a customer will remember
= a _________________ brand experience
plausible
memorable
forgettable
Check answers
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