Business English Reading Comprehension: Apple to Increase iPhone Screen Size

📚 Key vocabulary for this topic
market share — the portion of total sales in a market captured by a particular company or product
consumer demand — the desire and willingness of buyers to purchase goods or services at a given price
supply chain — the network of companies involved in producing and delivering a product to end consumers
product launch — the process of introducing a new product to the market
patent — a legal right granted to an inventor that prevents others from making or selling their invention
display technology — the hardware and software components used to produce images on a screen
flagship product — a company's most important or premium product, representing its brand at the highest level
component supplier — a company that provides parts or materials used in manufacturing another company's product
premium pricing — a strategy of charging a higher price to signal superior quality or exclusivity
earnings per share (EPS) — a company's net profit divided by the number of outstanding shares