VOCABULARY ● GRAMMAR ● LISTENING COMPREHENSION ● READING COMPREHENSION ● ONLINE COURSE

Topic: English for Sales and Marketing/Choose the right synonym 2

Our "Choose the right synonym" exercises are designed to help you increase your knowledge of specialized vocabulary. All you have to do is choose the right word(s) to make the two sentences have the same meaning.

1. You should change that color. = You should _________________ that color with another one.
  redo
  replace
  revert

2. This brand is known around the world. = This brand is world-_________________.
  known
  famed
  famous

3. Will this brand be marketed all over the world? = Will this brand have a global _________________?
  approach
  scope
  interest

4. This particular campaign isn't doing so well. = This particular campaign is __________________ .
  struggling
  streaming
  stellar

5. The market is __________________ with these types of products. = The market is already full of these types of products. ( = there isn't any room for another one)
  saturated
  satisfied
  happy

6. We want to make sure that this new message doesn't __________________ what we've been saying before. = We don't want the new message to be at variance with the previous one.
  consider
  contemplate
  contradict

7. Give me a couple of days to ___________________ this strategy. = Give me a couple of days to think about this strategy.
  contemplate
  contain
  contradict

8. This type of mistake can have serious _____________________. = This type of mistake can have serious consequences.
  repercussions
  reprieves
  reprimands

9. This, for example, is the marketing plan from last year. = This, for _________________, is the marketing plan from last year.
  instant
  instance
  sure

10. We need to create a consistent brand _________________. = We need to create a corporate image that doesn't change.
  attitude
  clout
  platform

(Your answers will be displayed in a new window)

BUSINESS VOCABULARY: Marketing & sales

Need to refresh your knowledge of common marketing terms? We've got you covered:

Differentiation - what makes a product unique
Example: Quality is their differentiation.

Competitive analysis - studying competitors
Competitive analysis shows market gaps.

Market share - percentage of total sales in a market
Example: The company gained market share.

Demand - desire for a product
Example: High demand led to shortages.

Supply - amount of product available
Example: Supply could not meet demand.

Lifecycle - stages of a product's life
Example: The product is in the growth stage.

Launch - introducing a new product
Example: The launch was successful.

Promotion mix - combination of marketing tools
Example: The promotion mix includes ads and PR.

Public relations (PR) - managing public image
Example: PR helped improve reputation.

Customer retention - keeping existing customers
Example: Customer retention costs less than acquisition.

MATERIALS TO HELP YOU LEARN (AND TEACH!):
BUSINESS ENGLISH GLOSSARY
BUSINESS ENGLISH WORKSHEET COLLECTION

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