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Starting a business 3: Business Plans

Build your startup English vocabulary with this exercise. Understanding these terms will help you communicate confidently in entrepreneurial environments and engage with investors, partners, and early customers.



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Choose the correct response to complete each sentence.



1. This ___________________ (meaning: number) is the estimate of sales for the first three years.
2. For certain types of businesses, a list of people who have already ___________________ an interest in buying your products should be included in the business plan.
3. Here is a description of the market segments (meaning: groups of people/organizations) we will be ___________________. (meaning: we will be focusing on)
4. We plan to purchase 60% of the equipment, and ___________________ (meaning: rent) the other 40%.
5. How will you enter and develop the market? Do you have a detailed market-____________________ plan?
6. We have concerns about certain ____________________ (meaning: details or characteristics) of your sales strategy.
7. Did you include an analysis of ___________________ (meaning: similar) products available on the market today?
8. This is a detailed list of all the costs ___________________ with (meaning: relating to) the program.
9. Do you need to obtain legal ____________________ before the product can be introduced to the market?
10. An "organization chart" describes the ___________________ of the enterprise/business.
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📚 Important Words to Know
bootstrapping — building a business using only personal savings and revenue, without external funding
seed funding — the initial capital raised by a startup to develop a product or prove a concept
Series A round — the first significant round of venture capital financing after initial seed funding
runway — the length of time a company can operate before running out of money at its current burn rate
burn rate — the rate at which a startup spends its cash reserves before becoming profitable
MVP (Minimum Viable Product) — the simplest version of a product with just enough features to satisfy early customers and gather feedback
pivot — a fundamental change in a startup's strategy or product direction in response to market feedback
scalability — the ability of a business model or technology to handle growing demand without proportional cost increases
exit strategy — a plan for how founders or investors intend to eventually monetize their investment in a company
angel investor — a high-net-worth individual who provides early-stage financing to startups in exchange for equity


▶ Keep practicing — more exercises for you: Starting a business 1
Starting a business 2
Project management 1
Project management 2
Project management 3
Project management 4
Business negotiations 1
Business negotiations 2
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