Business English reading comprehension - Exercise 2: Apple to increase screen size on iPhones

4. Why are companies making bigger display screens?

Because big screens are fashionable Because consumers are using phones for things they used to do on their laptops Because bigger screens make dialing easier

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📚 Important Words to Know
market share — the portion of total sales in a market captured by a particular company or product
consumer demand — the desire and willingness of buyers to purchase goods or services at a given price
supply chain — the network of companies involved in producing and delivering a product to end consumers
product launch — the process of introducing a new product to the market
patent — a legal right granted to an inventor that prevents others from making or selling their invention
display technology — the hardware and software components used to produce images on a screen
flagship product — a company's most important or premium product, representing its brand at the highest level
component supplier — a company that provides parts or materials used in manufacturing another company's product
premium pricing — a strategy of charging a higher price to signal superior quality or exclusivity
earnings per share (EPS) — a company's net profit divided by the number of outstanding shares

Business English Reading Comprehension: Apple to Increase iPhone Screen Size