Business English Reading Comprehension: Starbucks' Difficulties in Europe

📚 Important Words to Know
brand perception — how consumers view and feel about a brand based on their experiences and associations
tax avoidance — using legal methods to reduce the amount of tax owed
franchise — a business arrangement where a company licenses its brand and system to independent operators
retail footprint — the total number and geographic spread of a company's physical store locations
consumer boycott — a coordinated refusal by customers to purchase a company's products as a protest
same-store sales — a metric measuring revenue growth from existing store locations, excluding new openings
operating expenses — the ongoing costs for running a business, such as rent, wages, and utilities
market saturation — a situation where a product has been maximally distributed to consumers in a given market
competitor — a business offering similar products or services in the same market
profit repatriation — the transfer of profits earned in a foreign country back to the company's home country