Business English Reading Comprehension: E-Commerce via Gemini

📚 Key vocabulary for this topic
e-commerce — the buying and selling of goods and services over the internet
artificial intelligence (AI) — computer systems that can perform tasks that typically require human intelligence
personalization — using data to tailor products, recommendations, or experiences to individual users
conversion rate — the percentage of website visitors who complete a desired action, such as making a purchase
recommendation engine — an AI system that suggests products or content based on user behavior and preferences
digital marketing — promoting products or services through online channels such as social media, email, and search
platform integration — connecting multiple software systems to work together and share data
chatbot — an AI-powered tool that simulates conversation with users, often for customer service
natural language processing (NLP) — an AI technology enabling computers to understand and respond to human language
user experience (UX) — the overall experience a person has when interacting with a website or application