Business English Reading Comprehension: E-Commerce via Gemini
Read a business news article about the use of AI (Gemini) in e-commerce, then answer comprehension questions.
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STEP 1 — Read the article:
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STEP 2 — Answer the questions below:
1. Google will be adding ______________ to Gemini.
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2. One of the main themes of the National Retail Federation's annual convention will be the role of ______________ in e-commerce.
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3. Is the Gemini deal the first such deal?
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4. This is an important deal because it allows consumers to complete a purchase without going to ______________.
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5. Who has Amazon paired up with?
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📚 Important Words to Know
e-commerce — the buying and selling of goods and services over the internet
artificial intelligence (AI) — computer systems that can perform tasks that typically require human intelligence
personalization — using data to tailor products, recommendations, or experiences to individual users
conversion rate — the percentage of website visitors who complete a desired action, such as making a purchase
recommendation engine — an AI system that suggests products or content based on user behavior and preferences
digital marketing — promoting products or services through online channels such as social media, email, and search
platform integration — connecting multiple software systems to work together and share data
chatbot — an AI-powered tool that simulates conversation with users, often for customer service
natural language processing (NLP) — an AI technology enabling computers to understand and respond to human language
user experience (UX) — the overall experience a person has when interacting with a website or application
e-commerce — the buying and selling of goods and services over the internet
artificial intelligence (AI) — computer systems that can perform tasks that typically require human intelligence
personalization — using data to tailor products, recommendations, or experiences to individual users
conversion rate — the percentage of website visitors who complete a desired action, such as making a purchase
recommendation engine — an AI system that suggests products or content based on user behavior and preferences
digital marketing — promoting products or services through online channels such as social media, email, and search
platform integration — connecting multiple software systems to work together and share data
chatbot — an AI-powered tool that simulates conversation with users, often for customer service
natural language processing (NLP) — an AI technology enabling computers to understand and respond to human language
user experience (UX) — the overall experience a person has when interacting with a website or application
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