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Business English Exercise | Topic: Marketing Vocabulary 12

Designed to teach you the most common vocabulary/terms used in marketing. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.


QUESTIONS:
(Choose the best response for each one)


1. Many marketers tend to ______________ ( = exaggerate) the importance of digital media.
  overdo
  overstate
  overtake

2. An "______________ sensation" is someone (or something) that becomes very famous, very quickly.
  all-night
  all-day
  overnight

3. The main question you have to ask yourself is whether or not your content is ______________. ( = interesting)
  compounded
  compelling
  complex

4. Don't ______________ ( = undervalue) the importance of TV in the modern marketplace.
  underestimate
  overstate
  engage

5. To change the situation/circumstances = To change the ______________
  playing field
  target
  projection

6. Do you have a lot of experience marketing to ________________ ( = children aged 8 to 12)?
  teens
  toddlers
  tweens

7. People just seem to have less _____________ income ( = money to spend on non-essential items) these days.
  disposable
  dependable
  debatable

8. The campaign is getting a social _____________. = The campaign is getting more exposure on social media.
  push
  pushback
  pushing

9. Currently, when marketers/advertisers speak about the "millennial" audience, they are referring to people born ______________.
  in 2000
  from 1975-1990
  before 1970

10. For many millennials, items such as a laptop, a mobile phone, a tablet, etc. are all household ______________.
  normality
  normal
  norms

Check answers

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