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Business English Exercise | Topic: Marketing Vocabulary 13

Designed to teach you the most common vocabulary/terms used in marketing. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.

(Choose the best response for each one)

1. An ______________ is someone who is so respected, that he/she has the power to influence people's decisions.

2. To "remove the ______________" from something means to make it less complicated.

3. To "______________" means to increase something, such as performance, revenue, etc.
  be on the move
  move out
  move the needle

4. Most people would agree that this generation ______________ ( = enjoy, are comfortable with) interactivity.
  thrives on
  goes under
  muscles out

5. The fact that this product has been popular for more than five years proves that it's more than a passing ______________.

6. As innovators, we need to create new trends, not just ________________ on trends that already exist.

7. This product will be _____________ ( = featured) in our new advertorial.

8. Be prepared for _____________. = Be prepared for a negative/unfavorable response.

9. All of the co-branded products will be ______________ with ( = will include) our proprietary technology.

10. This new partnership will bring ______________ ( = enormous) exposure for the campaign.

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