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Business English Practice Test | Topic: English For Advertising/Advertisers 5

Designed to teach you the most common vocabulary/terms used in advertising. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.

(Choose the best response for each one)

1. During the recession, marketers have learned that interactive marketing is ______________. ( = the correct approach)
  the way to go
  a way to be

2. Marketing that involves a "conversation" between the prospective client and the company is called ______________ marketing.

3. He has already predicted ______________ likely conditions. ( = what the conditions will be like in the future)
  in the future

4. Advertising ______________ = Media for advertising (TV, radio, mobile, online videos, etc.)

5. I doubt the ______________ of this approach.

6. Internet forums, weblogs, social blogs, and podcasts are all examples of ______________ media.

7. We have to ______________ the advertisement to this particular need. = We have to adjust the advertisement to meet/address this particular need.

8. If an advertising campaign _______________, that means it achieved the opposite effect of what it wanted to achieve.
  backs away
  backs down

9. He's brought a lot of ______________. = He has obtained a lot of contracts for the company.
  work out
  work in
  work through

10. A _______________ campaign = A (very) decisive campaign

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