Topic: ESL For Advertising/Advertisers 4

An exercise to help you learn & practice the most common vocabulary/terms used in advertising. Choose the best response to complete each of the sentences below.

1. Our recent account ______________ have allowed us to hire 100 more people.
  wins
  winnings
  winability

2. I enjoy working for them because they encourage original, ______________ ( = not typical) work.
  deceptive
  distinctive
  dissenting

3. A ______________ challenge = A big challenge
  stiff
  stuffed
  stopped

4. A mistake (or a unsuccessful attempt to do something) is commonly referred to as a ______________.
  mismatch
  misfire
  misanthrope

5. Last year our agency won three ______________ competitions. ( = competitions in which other agencies from the whole country participate)
  nation-level
  nationalistic
  national/country-level

6. This is where the line between advertising and marketing begins to ______________. ( = where it begins to become difficult to tell what is advertising and what is marketing)
  fade
  shift
  blur

7. We don't do anything on ______________. We require payment for everything we work on.
  spec
  the spot
  call

8. This part of the portfolio displays the brand ______________ work that we've done. ( = shows examples of how we changed the look of a brand)
  transfer
  transformation
  shift

9. A well-planned advertising campaign can be an effective way to ______________ a brand.
  construct
  decipher
  build

10. We're talking about a $100 million-______________ account. ( = an account that's probably worth more than $100 million)
  plus
  more
  over

CHECK ANSWERS

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