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Business English Exercise | Topic: Marketing Vocabulary 8

Designed to teach you the most common vocabulary/terms used in marketing. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.


QUESTIONS:
(Choose the best response for each one)


1. To ______________ sales = To increase sales
  boast
  best
  boost

2. We're trying to ______________ ( = attract) new clients from Asia.
  pull out
  pull in
  pull on

3. The written part of an advertisement is what's known as "marketing ______________".
  structure
  copy
  letters

4. We had to cut our marketing budget in ______________ to recessionary concerns. ( = because of recessionary concerns)
  response
  review
  retraction

5. How's the new campaign going? Well, the ______________ is pretty encouraging. Sales have increased by 5% in the first month.
  sight
  viewpoint
  outlook

6. His top-notch marketing skills helped ______________ the way to ( = lead to/ ensure) this brand's success.
  pave
  pay
  pale

7. We have to be a little more aggressive in our marketing ______________. ( = We have to spend more money on marketing)
  spend
  costs
  price-breakdown

8. I'd think ______________ ( = think about it carefully) before entering that market.
  well
  so
  twice

9. A ______________ refers to the elimination of competing businesses or products in a particular field.
  shake-up
  shakeout
  shackle

10. We have to engage in marketing activities that are closer to the ______________. ( = where people buy the product/s)
  point of transaction
  point of transfer
  transaction zone

Check answers

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