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Business English Exercise | Topic: Marketing Vocabulary 8

Designed to teach you the most common vocabulary/terms used in marketing. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.

(Choose the best response for each one)

1. To ______________ sales = To increase sales

2. We're trying to ______________ ( = attract) new clients from Asia.
  pull out
  pull in
  pull on

3. The written part of an advertisement is what's known as "marketing ______________".

4. We had to cut our marketing budget in ______________ to recessionary concerns. ( = because of recessionary concerns)

5. How's the new campaign going? Well, the ______________ is pretty encouraging. Sales have increased by 5% in the first month.

6. His top-notch marketing skills helped ______________ the way to ( = lead to/ ensure) this brand's success.

7. We have to be a little more aggressive in our marketing ______________. ( = We have to spend more money on marketing)

8. I'd think ______________ ( = think about it carefully) before entering that market.

9. A ______________ refers to the elimination of competing businesses or products in a particular field.

10. We have to engage in marketing activities that are closer to the ______________. ( = where people buy the product/s)
  point of transaction
  point of transfer
  transaction zone

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