Topic: Marketing Vocabulary 1

BUSINESS VOCABULARY: Marketing & sales

Need to refresh your knowledge of common marketing terms? We've got you covered:

Marketing - activities used to promote and sell products
Example: Marketing helps companies reach customers.

Target market - specific group of customers
Example: Teenagers are the target market.

Customer - person who buys a product or service
Example: The company listens to its customers.

Consumer behavior - how people choose and use products
Example: Consumer behavior affects sales.

Market research - collecting data about customers
Example: Market research shows customer preferences.

Brand - company identity or image
Example: The brand is known worldwide.

Brand awareness - how well people know a brand
Example: Advertising increases brand awareness.

Brand loyalty - customers repeatedly buying one brand
Example: Strong brands have high loyalty.

Value proposition - reason customers choose a product
Example: Low price is their value proposition.

Product - item or service sold
Example: The product was launched last year.

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