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Business English Exercise | Topic: Marketing Vocabulary 3

Designed to teach you the most common vocabulary/terms used in marketing. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.

(Choose the best response for each one)

1. Due to a series of failed initiatives, we seem to have lost our competitive ______________.

2. A successful marketer is able to determine what intangible product attributes lead to consumer ______________ to pay a premium price.

3. The ______________ ( = percentage/rate) of brand-loyal consumers is about 35%.

4. Price-______________ consumers are the ones for whom price is the determining factor as to whether or not to buy something.

5. The measurement and management of brand value has become a major ______________ for marketers in the past couple of years.

6. If two products are ______________, this means they are perceived to be the same.

7. Generally speaking, new products that ______________ ( = offer) unique benefits to the customer have a higher commercial success rate.

8. Tangible brand attributes = ______________ brand attributes
  clear, real
  unreal, imaginary

9. ______________ visual cues = Visual cues that are always of a similar nature

10. A set of products that a consumer considers for purchase is referred to as their "consideration ______________."

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