W Business English for marketing exercise 3 (EAL/D vocabulary)
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Topic: Marketing Vocabulary 3



An exercise to help you learn & pratice some common vocabulary/terms used in marketing. Choose the best response to complete each of the sentences below.


1. Due to a series of failed initiatives, we seem to have lost our competitive ______________.
  border
  edge
  know-how

2. A successful marketer is able to determine what intangible product attributes lead to consumer ______________ to pay a premium price.
  willing
  will
  willingness

3. The ______________ ( = percentage/rate) of brand-loyal consumers is about 35%.
  property
  proportion
  promotion

4. Price-______________ consumers are the ones for whom price is the determining factor as to whether or not to buy something.
  sensitive
  savvy
  sensitivity

5. The measurement and management of brand value has become a major ______________ for marketers in the past couple of years.
  issue
  tone
  tool

6. If two products are ______________, this means they are perceived to be the same.
  indifferent
  differentiated
  undifferentiated

7. Generally speaking, new products that ______________ ( = offer) unique benefits to the customer have a higher commercial success rate.
  deliver
  give
  make

8. tangible brand attributes = ______________ brand attributes
  clear, real
  unreal, imaginary
  atypical

9. ______________ visual cues = visual cues that are always of a similar nature
  complex
  consistent
  common

10. A set of products that a consumer considers for purchase is referred to as their "consideration ______________."
  group
  setting
  set


CHECK ANSWERS
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BUSINESS VOCABULARY: Marketing & sales

Need to refresh your knowledge of common marketing terms? We've got you covered:

SEO (Search Engine Optimization) - improving search visibility
Example: SEO increases website traffic.

SEM (Search Engine Marketing) - paid search advertising
Example: SEM delivers quick results.

Social media marketing - marketing on social platforms
Example: Instagram is used for social media marketing.

Email marketing - promoting through email
Example: Email marketing has high returns.

Influencer marketing - using popular people to promote
Example: Influencers promote fashion brands.

Lead - potential customer
Example: The campaign generated new leads.

Conversion - turning a lead into a customer
Example: The website improved its conversion rate.

Conversion rate - percentage of visitors who buy
Example: A higher conversion rate means better performance.

Customer journey - steps a customer takes before buying
Example: Understanding the customer journey improves sales.

Touchpoint - any interaction with a customer
Example: Ads are important touchpoints.


MATERIALS TO HELP YOU LEARN (AND TEACH!):
BUSINESS ENGLISH GLOSSARY
BUSINESS ENGLISH WORKSHEET COLLECTION

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