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Business English Exercise | Topic: Marketing Vocabulary 3

Designed to teach you the most common vocabulary/terms used in marketing. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.





QUESTIONS:
(Choose the best response for each one)


1. Due to a series of failed initiatives, we seem to have lost our competitive ______________.
  border
  edge
  know-how

2. A successful marketer is able to determine what intangible product attributes lead to consumer ______________ to pay a premium price.
  willing
  will
  willingness

3. The ______________ ( = percentage/rate) of brand-loyal consumers is about 35%.
  property
  proportion
  promotion

4. Price-______________ consumers are the ones for whom price is the determining factor as to whether or not to buy something.
  sensitive
  savvy
  sensitivity

5. The measurement and management of brand value has become a major ______________ for marketers in the past couple of years.
  issue
  tone
  tool

6. If two products are ______________, this means they are perceived to be the same.
  indifferent
  differentiated
  undifferentiated

7. Generally speaking, new products that ______________ ( = offer) unique benefits to the customer have a higher commercial success rate.
  deliver
  give
  make

8. Tangible brand attributes = ______________ brand attributes
  clear, real
  unreal, imaginary
  atypical

9. ______________ visual cues = Visual cues that are always of a similar nature
  Complex
  Consistent
  Common

10. A set of products that a consumer considers for purchase is referred to as their "consideration ______________."
  group
  setting
  set

Check answers





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