ENGLISH TRAINING FOR I.T. | Topic: Social media/social networking (common terms) 1

VOCABULARY REVIEW: Social media

Need to learn or review common vocabulary relating to social media? We've got you covered!

Social media
Definition:
Social media refers to online platforms where users create, share, and interact with content and with each other.
Example:
Businesses use social media to communicate directly with customers.

Platform
Definition:
A platform is a specific social media service or application used for sharing content.
Example:
Instagram and LinkedIn are popular social media platforms.

Profile
Definition:
A profile is a personal or business page that displays information about a user.
Example:
She updated her profile with a new photo and bio.

Engagement
Definition:
Engagement refers to how users interact with content, such as likes, comments, shares, or saves.
Example:
The post received high engagement because it asked a question.

Algorithm
Definition:
An algorithm is a system that decides which content users see, based on relevance and behavior.
Example:
The algorithm shows posts similar to content you interact with often.

Reach
Definition:
Reach is the number of unique users who see a piece of content.
Example:
The campaign achieved strong reach during the first week.

Impressions
Definition:
Impressions refer to the total number of times content is displayed, including repeat views.
Example:
The post had many impressions but low engagement.

Follower
Definition:
A follower is a user who chooses to receive updates from a profile or page.
Example:
The brand gained 1,000 new followers after the promotion.

Content
Definition:
Content includes any text, image, video, or audio shared on social media.
Example:
Short videos are currently the most popular type of content.

Hashtag
Definition:
A hashtag is a word or phrase preceded by “#” that helps categorize content.
Example:
Using relevant hashtags increases visibility.

(c) 2007-2026 BusinessEnglishSite.com (a division of LearnEnglishFeelGood.com). All rights reserved. Please read our content policy before sharing our content.