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Business English listening comprehension exercise: Target's business strategy
Here's what you do:
Click on the video below.
Watch
the first 2:00
of the video and pay attention to it! (You can pause and rewind the video.)
Answer the listening comprehension questions below the video.
Check your answers.
1. Target wants their customers to have an "_________ discount store experience".
elegant
elevated
eloquent
2. Target's goal is to be a ____________ discount store.
higher-end
run of the mill
wholesale
3. How do customers feel when they feel they're getting a good deal?
prudent
smart
rich
4. Target stores use specific lighting and ________ to mimic the feel of a department store.
products
prices
displays
5. What does "to buy something on a whim" mean?
To buy something that's on sale
To buy something because it was recommended
To buy something spontaneously, without having planned it
CHECK ANSWERS
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