Business English listening comprehension exercise: Target's business strategy

Here's what you do:

1. Click on the video below.
2. Watch the first 2:00 of the video and pay attention to it! (You can pause and rewind the video.)
3. Answer the listening comprehension questions below the video.
4. Check your answers.

1. Target wants their customers to have an "_________ discount store experience".
  elegant
  elevated
  eloquent

2. Target's goal is to be a ____________ discount store.
  higher-end
  run of the mill
  wholesale

3. How do customers feel when they feel they're getting a good deal?
  prudent
  smart
  rich

4. Target stores use specific lighting and ________ to mimic the feel of a department store.
  products
  prices
  displays

5. What does "to buy something on a whim" mean?
  To buy something that's on sale
  To buy something because it was recommended
  To buy something spontaneously, without having planned it


CHECK ANSWERS

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