General Business English Terms 2

📚 Key vocabulary
click-through rate (CTR) — the percentage of people who click on a link or advertisement after seeing it
funnel — a model representing the stages a potential customer goes through, from awareness to purchase
content marketing — a strategy focused on creating and distributing valuable content to attract and retain a defined audience
KPI (key performance indicator) — a measurable value that demonstrates how effectively a company is achieving key business objectives
market share — the portion of total sales in a market captured by a particular company or product
customer retention — a company's ability to keep its existing customers over a specified period of time
product lifecycle — the progression of a product through introduction, growth, maturity, and decline stages
demographic — statistical data relating to a population, such as age, gender, income, and education level
psychographic — characteristics relating to consumers' attitudes, interests, values, and lifestyle choices
upselling — encouraging a customer to purchase a more expensive or upgraded version of the product they are considering