ENGLISH FOR MARKETING/ADVERTISING | Topic: Advertising (common words/expressions) - vocabulary matching 2


Match each definition with the letter of one of the following:

a - target audience, b - pioneer (n.), c - eye-catching, d - jingle (n.), e - brand image, f - poster (n.), g - misprint (n.), h - brand management, i - generic brand, j - copy (n.)

1. a plainly labeled, unadvertised product →

2. a person who does something, or thinks of something before anyone else →

3. the people that a book, movie, or radio/TV program wants to reach →

4. a large piece of paper, usually hung on walls to promote a product, event, etc. →

5. an error/mistake in printing →

6. text to be used in an advertisement →

7. how someone sees, perceives a particular brand →

8. the art of creating and maintaining a brand →

9. something that grabs one's attention →

10. a catchy tune/song used to sell a product →

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