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Starting a business 2: Business Plans

Practice startup and entrepreneurship vocabulary with this exercise. The terms here reflect the language of launching a business — from incorporation and funding to product development and market entry.



📚 Key vocabulary
bootstrapping — building a business using only personal savings and revenue, without external funding
seed funding — the initial capital raised by a startup to develop a product or prove a concept
Series A round — the first significant round of venture capital financing after initial seed funding
runway — the length of time a company can operate before running out of money at its current burn rate
burn rate — the rate at which a startup spends its cash reserves before becoming profitable
MVP (Minimum Viable Product) — the simplest version of a product with just enough features to satisfy early customers and gather feedback
pivot — a fundamental change in a startup's strategy or product direction in response to market feedback
scalability — the ability of a business model or technology to handle growing demand without proportional cost increases
exit strategy — a plan for how founders or investors intend to eventually monetize their investment in a company
angel investor — a high-net-worth individual who provides early-stage financing to startups in exchange for equity


READY TO PRACTICE? LET’S GO!

Choose the correct response to complete each sentence.



1. There are ___________________ ( = a lot) of books that can teach you how to write an effective business plan.
2. It helps to demonstrate a high level of ___________________ in your knowledge of all matters relating to your business.
3. The "executive summary" is the name of the section which ___________________ ( = outlines) the main body of the business plan.
4. If you carried out a market study to gather information relevant to your business, make sure you include the ___________________ of this study in your business plan.
5. A more formal way of saying "To obtain outside funding" is "To ___________________."
6. You must ___________________ to the organization ( = let the organization know) why they should invest in your enterprise.
7. Which one of these words is NOT a synonym for "business"?
8. The language used in a business plan should be clear and ___________________. ( = easy to understand)
9. We should ___________________ a business planning consultant before drawing up a plan.
10. This description is not ___________________.




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