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Topic: Advertising Vocabulary 1

An exercise to help you learn & practice the most common vocabulary/terms used in advertising. Choose the best response to complete each of the sentences below.

1. We just ______________ ( = got) five new contracts in China.
  landed
  lost
  listed

2. We have to create a ______________ for a new deodorant.
  campaign
  company
  approach

3. Someone once said that "all's ______________ in love and advertising."
  even
  normal
  fair

4. It's hard to develop a campaign for a product that many people perceive ______________.
  negative
  negatively
  bad

5. The stakes are high. = A lot is at ______________. ( = a lot can be gained or lost)
  hand
  sake
  stake

6. This campaign is ______________ ( = focused/based) on the concept of family.
  centered
  concerned
  called

7. Our biggest creative ______________ is to associate the product characteristics with the spirit of Christmas.
  challenge
  call
  check

8. Advertising has to be consistent with the brand "______________". ( = the way the company/advertiser wants the brand to be seen/perceived)
  sight
  visual
  vision

9. The agency got it ______________. That's not the direction we wanted to go with this.
  incorrect
  all wrong
  improper

10. Very often in advertising, there's more to a message than meets ______________. ( = there is also a hidden message)
  your eye
  the eye
  an eye

(Your answers will be displayed in a new window)

VOCABULARY REVIEW: Advertising

Need to review common terms used in advertising? We've got you covered!

Emotional appeal
Definition:
Emotional appeal is an advertising technique that connects with people's feelings, such as happiness, fear, love, or excitement, to influence their decisions.
Example:
The commercial uses emotional appeal by showing a happy family.

Celebrity endorsement
Definition:
Celebrity endorsement is a strategy where a famous person promotes a product, making it seem more attractive or trustworthy.
Example:
A popular athlete appears in the ad as a celebrity endorsement.

Call to action (CTA)
Definition:
A call to action is a clear instruction in an advertisement that tells people what to do next, such as “Buy now” or “Sign up today.”
Example:
The ad ends with a strong call to action: “Visit our website today.”

Digital advertising
Definition:
Digital advertising refers to ads that appear on online platforms, including websites, social media, search engines, and mobile apps.
Example:
Digital advertising allows companies to reach customers around the world.

Social media marketing
Definition:
Social media marketing is the use of social networking platforms to promote products and engage with customers.
Example:
The brand uses social media marketing to connect with young users.

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