Topic: Advertising Vocabulary 1

VOCABULARY REVIEW: Advertising

Need to review common terms used in advertising? We've got you covered!

Emotional appeal
Definition:
Emotional appeal is an advertising technique that connects with people's feelings, such as happiness, fear, love, or excitement, to influence their decisions.
Example:
The commercial uses emotional appeal by showing a happy family.

Celebrity endorsement
Definition:
Celebrity endorsement is a strategy where a famous person promotes a product, making it seem more attractive or trustworthy.
Example:
A popular athlete appears in the ad as a celebrity endorsement.

Call to action (CTA)
Definition:
A call to action is a clear instruction in an advertisement that tells people what to do next, such as “Buy now” or “Sign up today.”
Example:
The ad ends with a strong call to action: “Visit our website today.”

Digital advertising
Definition:
Digital advertising refers to ads that appear on online platforms, including websites, social media, search engines, and mobile apps.
Example:
Digital advertising allows companies to reach customers around the world.

Social media marketing
Definition:
Social media marketing is the use of social networking platforms to promote products and engage with customers.
Example:
The brand uses social media marketing to connect with young users.

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