Business English Exercise | Topic: Advertising Vocabulary 2

Designed to teach you the most common vocabulary/terms used in advertising. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.


QUESTIONS:
(Choose the best response for each one)

1. We ______________ ( = placed) an ad in the local paper.
  took out
  took over
  took in

2. This idea has a lot of ______________. ( = it looks like it could work)
  potential
  patience
  patent

3. Don't _____________ your time trying to convince him. He has already decided to hire another agency.
  make
  throw
  waste

4. For this product, we need to anticipate questions buyers might have and _____________ them in the advertisement.
  say
  address
  tell

5. I don't think their ads are visually _____________. ( = I don't think they look good)
  accepted
  appalling
  appealing

6. We got a lot of new customers because of a spot we _____________ on a local (TV) station.
  ran
  set
  located

7. Creating name awareness does not happen _____________. ( = it takes time)
  overnight
  at night
  nightly

8. _____________ planning is essential in creating an effective ad campaign.
  Ahead
  In advance
  Advance

9. _____________ simple. The client doesn't want an ad that's too fancy/complicated.
  Keep
  Keep it
  Arrange it

10. We specialize in _____________ and label design.
  packs
  packaging
  boxes

Check answers

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