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Topic: Advertising Vocabulary 2

An exercise to help you learn & practice the most common vocabulary/terms used in advertising. Choose the best response to complete each of the sentences below.

1. We ______________ ( = placed) an ad in the local paper.
  took out
  took over
  took in

2. This idea has a lot of ______________. ( = it looks like it could work)
  potential
  patience
  patent

3. Don't _____________ your time trying to convince him. He has already decided to hire another agency.
  make
  throw
  waste

4. For this product, we need to anticipate questions buyers might have and _____________ them in the advertisement.
  say
  address
  tell

5. I don't think their ads are visually _____________. ( = they don't look good)
  accepted
  appalling
  appealing

6. We got a lot of new customers because of a spot we _____________ on a local (TV) station.
  ran
  set
  located

7. Creating brand awareness does not happen _____________. ( = instantly, right away)
  overnight
  at night
  nightly

8. _____________ planning is essential in creating an effective ad campaign.
  Ahead
  In advance
  Advance

9. _____________ simple. The client doesn't want an ad that's too fancy/complicated.
  Keep
  Keep it
  Arrange it

10. We specialize in _____________ and label design.
  packs
  packaging
  boxes

(Your answers will be displayed in a new window)

VOCABULARY REVIEW: Advertising

Need to review common terms used in advertising? We've got you covered!

Influencer marketing
Definition:
Influencer marketing involves working with online personalities who have many followers and can influence purchasing decisions.
Example:
Influencer marketing is popular on platforms like Instagram and TikTok.

Consumer behavior
Definition:
Consumer behavior is the study of how and why people choose, buy, and use products. Advertisers analyze this behavior to improve their strategies.
Example:
Understanding consumer behavior helps companies design better ads.

Market research
Definition:
Market research is the process of collecting and analyzing information about customers, competitors, and market trends before creating advertisements.
Example:
Market research showed that customers prefer online shopping.

Brand loyalty
Definition:
Brand loyalty refers to a customer's continued support and trust in a brand, often leading to repeated purchases.
Example:
Good customer service helps build brand loyalty.

Ethical advertising
Definition:
Ethical advertising means promoting products in a honest, fair, and responsible way, without misleading or harming consumers.
Example:
Ethical advertising avoids false claims and stereotypes.

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BUSINESS ENGLISH GLOSSARY
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