Marketing Vocabulary 2
✓ Useful for TOEIC
Practice the vocabulary of marketing with this exercise. The terms covered here are used across digital and traditional marketing channels and appear regularly in marketing briefs and team discussions.
READY TO PRACTICE? LET’S GO!
Choose the correct response to complete each sentence.
1. More companies are ____________________ email marketing as part of a broader digital strategy.
Correct answer: embracing.
2. We need to improve our brand ____________________; 55% of consumers have never heard of us.
Correct answer: awareness.
3. Our marketing software will help you track ______________ results correctly.
Correct answer: campaign.
4. We want our brand image in the ____________________ to be strong, positive, and compelling.
Correct answer: marketplace.
5. Brand ____________________ occurs when customers move from one brand to another.
Correct answer: switching.
6. It is important to create ads that will ______________. (meaning: be different)
Correct answer: stand out.
7. We hope to increase our ______________ (meaning: our percentage of sales on the market) to 20 percent within 3-4 years.
Correct answer: market share.
8. Buying ____________________ (meaning: how often customers make a purchase) is lower for office furniture than for office supplies.
Correct answer: frequency.
9. A ______________ found that price was the most important consideration when buying a cell phone.
Correct answer: consumer research study.
10. In the next six months, we have to ______________ to increase our brand's equity (meaning: worth).
Correct answer: take steps.
🌟 Did you know? Marketing edition
The "4 Ps of marketing" — Product, Price, Place, and Promotion — have been taught in business schools since the 1960s. Despite decades of criticism and new models, they remain the foundation of most marketing strategies and a staple of business English conversation.
"Brand voice" refers to the consistent personality a company uses in all its communications. Companies like Apple (minimal, confident) or Innocent Drinks (warm, playful) are famous for distinctive brand voices. It's a concept that comes up constantly in marketing English.
"Call to action" (CTA) is the instruction at the end of any marketing message: "Buy now," "Sign up today," "Learn more." Writing an effective CTA is a core skill in marketing English copywriting.
The "4 Ps of marketing" — Product, Price, Place, and Promotion — have been taught in business schools since the 1960s. Despite decades of criticism and new models, they remain the foundation of most marketing strategies and a staple of business English conversation.
"Brand voice" refers to the consistent personality a company uses in all its communications. Companies like Apple (minimal, confident) or Innocent Drinks (warm, playful) are famous for distinctive brand voices. It's a concept that comes up constantly in marketing English.
"Call to action" (CTA) is the instruction at the end of any marketing message: "Buy now," "Sign up today," "Learn more." Writing an effective CTA is a core skill in marketing English copywriting.
▶ Keep practicing — more exercises for you:
Marketing English 1
Marketing English 3
Marketing English 4
Marketing English 5
Marketing English 6
Marketing English 7
Sales English 1
Sales English 2
Marketing English 3
Marketing English 4
Marketing English 5
Marketing English 6
Marketing English 7
Sales English 1
Sales English 2
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