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Marketing Vocabulary 2

✓ Useful for TOEIC
Practice the vocabulary of marketing with this exercise. The terms covered here are used across digital and traditional marketing channels and appear regularly in marketing briefs and team discussions.



🌟 Did you know? Marketing edition
The "4 Ps of marketing" — Product, Price, Place, and Promotion — have been taught in business schools since the 1960s. Despite decades of criticism and new models, they remain the foundation of most marketing strategies and a staple of business English conversation.
"Brand voice" refers to the consistent personality a company uses in all its communications. Companies like Apple (minimal, confident) or Innocent Drinks (warm, playful) are famous for distinctive brand voices. It's a concept that comes up constantly in marketing English.
"Call to action" (CTA) is the instruction at the end of any marketing message: "Buy now," "Sign up today," "Learn more." Writing an effective CTA is a core skill in marketing English copywriting.


READY TO PRACTICE? LET’S GO!

Choose the correct response to complete each sentence.

1. Considering their business model, ______________ ( = accepting/doing) email marketing might not be such a bad idea.
2. We have to work on our brand name ______________. 55% of consumers have never even heard of us!
3. Our marketing software will help you track ______________ results correctly.
4. We want our image in the ______________ to be strong, positive, and compelling.
5. Brand-______________ occurs more often when there are big differences between brands.
6. It is important to create ads that will ______________. ( = be different)
7. We hope to increase our ______________ ( = our percentage of sales on the market) to 20 percent within 3-4 years.
8. Buying ______________ ( = the rate at which customers buy something) is lower for office furniture than for office supplies.
9. A ______________ found that price was the most important consideration when buying a new phone.
10. In the next six months, we have to ______________ to increase our brand's equity. ( = worth)
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