Topic: Marketing Vocabulary 2

An exercise to help you learn & pratice some common vocabulary/terms used in marketing. Choose the best response to complete each of the sentences below.

1. Considering their business model, ______________ ( = accepting/doing) email marketing might not be such a bad idea.
  embracing
  embarrassing
  making

2. We have to work on our brand name ______________. 55% of consumers have never even heard of us!
  aware
  awareness
  clarity

3. Our marketing software will help you track ______________ results correctly.
  campaign
  champagne
  camp

4. We want our image in the ______________ to be strong, positive, and compelling.
  marketing
  marketplace
  market

5. Brand-______________ occurs more often when there are big differences between brands.
  changing
  swapping
  switching

6. It is important to create ads that will ______________. ( = be different)
  stand up
  stand forward
  stand out

7. We hope to increase our ______________ ( = our percentage of sales on the market) to 20 percent within 3-4 years.
  market share
  market sharing
  market value

8. Buying ______________ ( = the rate at which customers buy something) is lower for office furniture than for office supplies.
  level
  frequency
  ability

9. A ______________ found that price was the most important consideration when buying a new phone.
  customer report
  consumer science
  consumer research study

10. In the next six months, we have to ______________ to increase our brand's equity. ( = worth)
  take steps
  make steps
  do things


CHECK ANSWERS

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