Marketing Vocabulary 4
✓ Useful for TOEIC
An exercise focusing on the language professionals use when planning and executing marketing strategies. These terms span brand management, content, and go-to-market planning.
📚 Key vocabulary
click-through rate (CTR) — the percentage of people who click on a link or advertisement after seeing it
funnel — a model representing the stages a potential customer goes through, from awareness to purchase
content marketing — a strategy focused on creating and distributing valuable content to attract and retain a defined audience
KPI (key performance indicator) — a measurable value that demonstrates how effectively a company is achieving key business objectives
market share — the portion of total sales in a market captured by a particular company or product
customer retention — a company's ability to keep its existing customers over a specified period of time
product lifecycle — the progression of a product through introduction, growth, maturity, and decline stages
demographic — statistical data relating to a population, such as age, gender, income, and education level
psychographic — characteristics relating to consumers' attitudes, interests, values, and lifestyle choices
upselling — encouraging a customer to purchase a more expensive or upgraded version of the product they are considering
click-through rate (CTR) — the percentage of people who click on a link or advertisement after seeing it
funnel — a model representing the stages a potential customer goes through, from awareness to purchase
content marketing — a strategy focused on creating and distributing valuable content to attract and retain a defined audience
KPI (key performance indicator) — a measurable value that demonstrates how effectively a company is achieving key business objectives
market share — the portion of total sales in a market captured by a particular company or product
customer retention — a company's ability to keep its existing customers over a specified period of time
product lifecycle — the progression of a product through introduction, growth, maturity, and decline stages
demographic — statistical data relating to a population, such as age, gender, income, and education level
psychographic — characteristics relating to consumers' attitudes, interests, values, and lifestyle choices
upselling — encouraging a customer to purchase a more expensive or upgraded version of the product they are considering
READY TO PRACTICE? LET’S GO!
Choose the correct response to complete each sentence.
1. A ____________________ market is the specific group of customers a company aims to reach.
Correct answer: target.
2. A benefit that is inherent in a product can be described as ____________________.
Correct answer: intrinsic.
3. Brands with high perceived value are often included in a ____________________ consideration set.
Correct answer: purchaser's.
4. To trade off A against B means to gain A ____________________.
Correct answer: at the expense of B.
5. A company may be able to charge a ____________________ - a higher price - because of strong brand equity.
Correct answer: premium.
6. A product with no brand name is referred to as being ______________.
Correct answer: unbranded.
7. Our marketing manager believes that a ____________________ would highlight the redesign.
Correct answer: name change.
8. If a product is discontinued it is ______________.
Correct answer: no longer available.
9. The four Ps of marketing are product, price, promotion, and ____________________ - how the product reaches customers.
Correct answer: place or distribution.
10. A business model is a framework for how a company creates and delivers ____________________.
Correct answer: value.
▶ Keep practicing — more exercises for you:
Marketing English 1
Marketing English 2
Marketing English 3
Marketing English 5
Marketing English 6
Marketing English 7
Sales English 1
Sales English 2
Marketing English 2
Marketing English 3
Marketing English 5
Marketing English 6
Marketing English 7
Sales English 1
Sales English 2
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