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Marketing Vocabulary 4

✓ Useful for TOEIC
An exercise focusing on the language professionals use when planning and executing marketing strategies. These terms span brand management, content, and go-to-market planning.



📚 Key vocabulary
click-through rate (CTR) — the percentage of people who click on a link or advertisement after seeing it
funnel — a model representing the stages a potential customer goes through, from awareness to purchase
content marketing — a strategy focused on creating and distributing valuable content to attract and retain a defined audience
KPI (key performance indicator) — a measurable value that demonstrates how effectively a company is achieving key business objectives
market share — the portion of total sales in a market captured by a particular company or product
customer retention — a company's ability to keep its existing customers over a specified period of time
product lifecycle — the progression of a product through introduction, growth, maturity, and decline stages
demographic — statistical data relating to a population, such as age, gender, income, and education level
psychographic — characteristics relating to consumers' attitudes, interests, values, and lifestyle choices
upselling — encouraging a customer to purchase a more expensive or upgraded version of the product they are considering


READY TO PRACTICE? LET’S GO!

Choose the correct response to complete each sentence.

1. A ______________ market is a market which an organization/company sets its views on.
2. When describing a product's benefits, one often uses the words "tangible" ( = real), and "______________" ( = inherent).
3. Brands that have high perceived value are often included in a ______________'s consideration set. ( = buyer's consideration set)
4. To "trade off" A for B, means to gain A ______________. For example, people often trade off price for product features.
5. Bill's company was able to charge a ______________ ( = high price) in the marketplace because of their positive brand equity. ( = the value built up in a brand)
6. A product with no brand name is referred to as being ______________.
7. Our marketing manager believes that a ______________ would highlight the new redesign.
8. If a product is discontinued, it is ______________.
9. The four P's of marketing (also known as the "marketing mix") refers to product, price, promotion and ______________ (= where the product can be bought)
10. A business "model" is, in a way, a business ______________.
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