Business English Exercise | Topic: Marketing Vocabulary 5

Designed to teach you the most common vocabulary/terms used in marketing. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.


QUESTIONS:
(Choose the best response for each one)

1. Some marketers believe that pricing is the most important ______________ in the marketing mix.
  idea
  value
  item

2. A 1% increase in price could increase ______________ by up to 5%.
  profiteering
  profitability
  money

3. Prices are often altered as a ______________ to competitive moves.
  change
  reaction
  reference

4. In marketing, a product's ______________ refers to how potential buyers see the product.
  position/positioning
  placement
  profit

5. Re-positioning involves changing the ______________ of a product.
  identification
  identical
  identity

6. What impact will introducing this new product have on ______________ products?
  existing
  new
  exist

7. To tailor offerings = To ______________ offerings
  create
  scrap
  give birth to

8. Optimal price = ______________ price
  average
  exceedingly high
  perfect

9. What's the opposite of "long-term strategies"?
  short-time strategies
  short-term strategies
  small-time strategies

10. Many companies use historical data to ______________ ( = set) pricing strategies.
  determine
  determined
  determination

Check answers

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