VOCABULARY ● GRAMMAR ● LISTENING COMPREHENSION ● READING COMPREHENSION ● ONLINE COURSE

Topic: Marketing Vocabulary 5

An exercise to help you learn & pratice some common vocabulary/terms used in marketing. Choose the best response to complete each of the sentences below.

1. Some marketers believe that pricing is the most important ______________ in the marketing mix.
  idea
  value
  item

2. A 1% increase in price could increase ______________ by up to 5%.
  profiteering
  profitability
  money

3. Prices are often altered as a ______________ to competitive moves.
  change
  reaction
  reference

4. In marketing, a product's ______________ refers to how potential buyers see the product.
  position/positioning
  placement
  profit

5. Re-positioning involves changing the ______________ of a product.
  identification
  identical
  identity

6. What impact will introducing this new product have on ______________ products?
  existing
  new
  exist

7. To tailor offerings = To ______________ offerings according to specific instructions/guidelines
  create
  scrap
  give birth to

8. Optimal price = ______________ price
  average
  exceedingly high
  perfect

9. What's the opposite of "long-term strategies"?
  short-time strategies
  short-term strategies
  small-time strategies

10. Many companies use historical data to ______________ ( = set) pricing strategies.
  determine
  determined
  determination

(Your answers will be displayed in a new window)

TIME TO PRACTICE! Marketing

Here are some role-playing games to practice marketing vocabulary:

Market entry strategy

Scenario:
A company plans to enter a new international or regional market.

Roles:
• Market analyst
• Local consultant
• Digital marketing lead
• Sales director

Task:
Design and present a market entry strategy, considering competition, culture, and distribution channels.

Language focus:
Strategic discussion, comparison, risk analysis
“In contrast to our current market...” / “A major risk would be...”

Influencer partnership debate

Scenario:
A brand is considering working with influencers to promote a product.

Roles:
• Brand manager
• Influencer marketing specialist
• Legal advisor
• CFO

Task:
Debate ROI, brand fit, legal risks, and long-term impact before making a decision.

Language focus:
Argumentation, justification, decision-making
“From a branding perspective...” / “The potential downside is...”

Campaign performance review

Scenario:
A marketing campaign has just ended, and results are mixed.

Roles:
• Marketing analyst
• Campaign manager
• Sales representative
• Company director

Task:
Review performance data, explain successes and failures, and decide how to improve future campaigns.

Language focus: Data interpretation, evaluation, recommendations “The figures suggest that...” / “In hindsight, we should have...”

MATERIALS TO HELP YOU LEARN (AND TEACH!):
BUSINESS ENGLISH GLOSSARY
BUSINESS ENGLISH WORKSHEET COLLECTION

Sign up for our Business English Conversations course

Let us proofread and correct your English text!

We will proofread and edit your document to make sure your writing is grammatically correct, clear, and natural!

OUR OTHER SITES:
LearnEnglishFeelGood.com
EnglishForMyJob.com
LearnSpanishFeelGood.com

CONTACT: info@businessenglishsite.com
Cookie & privacy policy

(c) 2007-2026 BusinessEnglishSite.com (a division of LearnEnglishFeelGood.com). All rights reserved. Please read our content policy before sharing our content.