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Topic: Marketing Vocabulary 5

An exercise to help you learn & pratice some common vocabulary/terms used in marketing. Choose the best response to complete each of the sentences below.

1. Some marketers believe that pricing is the most important ______________ in the marketing mix.
  idea
  value
  item

2. A 1% increase in price could increase ______________ by up to 5%.
  profiteering
  profitability
  money

3. Prices are often altered as a ______________ to competitive moves.
  change
  reaction
  reference

4. In marketing, a product's ______________ refers to how potential buyers see the product.
  position/positioning
  placement
  profit

5. Re-positioning involves changing the ______________ of a product.
  identification
  identical
  identity

6. What impact will introducing this new product have on ______________ products?
  existing
  new
  exist

7. To tailor offerings = To ______________ offerings according to specific instructions/guidelines
  create
  scrap
  give birth to

8. Optimal price = ______________ price
  average
  exceedingly high
  perfect

9. What's the opposite of "long-term strategies"?
  short-time strategies
  short-term strategies
  small-time strategies

10. Many companies use historical data to ______________ ( = set) pricing strategies.
  determine
  determined
  determination

(Your answers will be displayed in a new window)

TIME TO PRACTICE! Marketing

Here are some role-playing games to practice marketing vocabulary:

Market entry strategy

Scenario:
A company plans to enter a new international or regional market.

Roles:
• Market analyst
• Local consultant
• Digital marketing lead
• Sales director

Task:
Design and present a market entry strategy, considering competition, culture, and distribution channels.

Language focus:
Strategic discussion, comparison, risk analysis
“In contrast to our current market...” / “A major risk would be...”

Influencer partnership debate

Scenario:
A brand is considering working with influencers to promote a product.

Roles:
• Brand manager
• Influencer marketing specialist
• Legal advisor
• CFO

Task:
Debate ROI, brand fit, legal risks, and long-term impact before making a decision.

Language focus:
Argumentation, justification, decision-making
“From a branding perspective...” / “The potential downside is...”

Campaign performance review

Scenario:
A marketing campaign has just ended, and results are mixed.

Roles:
• Marketing analyst
• Campaign manager
• Sales representative
• Company director

Task:
Review performance data, explain successes and failures, and decide how to improve future campaigns.

Language focus: Data interpretation, evaluation, recommendations “The figures suggest that...” / “In hindsight, we should have...”

MATERIALS TO HELP YOU LEARN (AND TEACH!):
BUSINESS ENGLISH GLOSSARY
BUSINESS ENGLISH WORKSHEET COLLECTION

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