Social networking terms/expressions in English

VOCABULARY REVIEW: Social media

Need to learn or review common vocabulary relating to social media? We've got you covered!

Feed
Definition:
A feed is a continuously updated list of posts shown to users.
Example:
Her feed is filled with travel and food content.

Story
Definition:
A story is temporary content that usually disappears after 24 hours.
Example:
The company shared behind-the-scenes photos in a story.

Live stream
Definition:
A live stream is real-time video content broadcast to an audience.
Example:
The influencer hosted a live stream to answer questions.

Direct message (DM)
Definition:
A direct message is a private message sent between users.
Example:
The customer contacted support via direct message.

Influencer
Definition:
An influencer is a user with a large or engaged audience who can affect opinions or buying decisions.
Example:
The brand partnered with an influencer to promote its product.

Sponsored post
Definition:
A sponsored post is paid content created to promote a product or service.
Example:
The influencer clearly labeled the sponsored post.

Analytics
Definition:
Analytics are data and statistics used to measure performance on social media.
Example:
Analytics showed the best posting time was in the evening.

Call to action (CTA)
Definition:
A call to action is a phrase that encourages users to take a specific step.
Example:
“Click the link in our bio” is a common CTA.

Community management
Definition:
Community management involves interacting with followers and maintaining a positive online presence.
Example:
Responding to comments is part of community management.

Content strategy
Definition:
A content strategy is a planned approach to creating and sharing content to meet specific goals.
Example:
The company developed a content strategy focused on education and trust.

ENGLISH TRAINING FOR I.T. | Topic: Social media/social networking (common terms) 2