IT: Search English Optimization (SEO) 3
Build your SEO English vocabulary with this exercise. Understanding these terms will help you follow SEO discussions, read analytics reports, and communicate with digital marketing teams.
READY TO PRACTICE? LET’S GO!
Choose the correct response to complete each sentence.
1. Sponsored links are links that are ____________________ by companies to promote themselves or their products and services.
Correct answer: paid for.
2. Most SEO companies prefer to focus on search results that show up naturally (not as paid advertisements), in other words "organic search results" or "organic __________________________".
Correct answer: listings.
3. Click fraud can be a real __________________________ (meaning: can be dangerous) for your business.
Correct answer: threat.
4. High-quality content is an ____________________ (meaning: vital) part of search engine optimization.
Correct answer: integral.
5. When you __________________________ your content, make sure you emphasize specific key phrases for search engines.
Correct answer: rewrite.
6. To increase content relevancy = To __________________________ content relevancy
Correct answer: boost.
7. The person who is responsible for writing content is called a __________________________.
Correct answer: copywriter.
8. Rearranging your link ____________________ can improve your search engine ranking.
Correct answer: architecture.
9. We have a __________________________ (meaning: established beyond doubt) formula for optimizing websites.
Correct answer: proven.
10. To improve your chances of getting a higher ranking = To __________________________ your chances of getting a higher ranking
Correct answer: better.
📚 Important Words to Know
keyword density — the percentage of times a target keyword appears in a piece of content relative to total word count
backlink — a link from one website to another, used as a signal of authority and credibility by search engines
crawlability — the ease with which search engine bots can access and index the pages of a website
domain authority — a score predicting how likely a website is to rank in search engine results pages
long-tail keyword — a specific, multi-word search phrase with lower volume but higher conversion potential
meta description — a brief summary of a page's content that appears in search results below the title
canonical tag — an HTML element telling search engines which version of a page is the authoritative one
page speed — the time it takes for a web page to load completely, a factor in both user experience and search rankings
structured data — code added to a page to help search engines understand the content and display rich results
anchor text — the visible, clickable text in a hyperlink that gives context about the linked page
keyword density — the percentage of times a target keyword appears in a piece of content relative to total word count
backlink — a link from one website to another, used as a signal of authority and credibility by search engines
crawlability — the ease with which search engine bots can access and index the pages of a website
domain authority — a score predicting how likely a website is to rank in search engine results pages
long-tail keyword — a specific, multi-word search phrase with lower volume but higher conversion potential
meta description — a brief summary of a page's content that appears in search results below the title
canonical tag — an HTML element telling search engines which version of a page is the authoritative one
page speed — the time it takes for a web page to load completely, a factor in both user experience and search rankings
structured data — code added to a page to help search engines understand the content and display rich results
anchor text — the visible, clickable text in a hyperlink that gives context about the linked page
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