IT: Search English Optimization (SEO) 4
An exercise covering the vocabulary of SEO and digital search. The expressions here are used by digital marketers, SEO specialists, and content professionals across the English-speaking digital industry.
📚 Key vocabulary
keyword density — the percentage of times a target keyword appears in a piece of content relative to total word count
backlink — a link from one website to another, used as a signal of authority and credibility by search engines
crawlability — the ease with which search engine bots can access and index the pages of a website
domain authority — a score predicting how likely a website is to rank in search engine results pages
long-tail keyword — a specific, multi-word search phrase with lower volume but higher conversion potential
meta description — a brief summary of a page's content that appears in search results below the title
canonical tag — an HTML element telling search engines which version of a page is the authoritative one
page speed — the time it takes for a web page to load completely, a factor in both user experience and search rankings
structured data — code added to a page to help search engines understand the content and display rich results
anchor text — the visible, clickable text in a hyperlink that gives context about the linked page
keyword density — the percentage of times a target keyword appears in a piece of content relative to total word count
backlink — a link from one website to another, used as a signal of authority and credibility by search engines
crawlability — the ease with which search engine bots can access and index the pages of a website
domain authority — a score predicting how likely a website is to rank in search engine results pages
long-tail keyword — a specific, multi-word search phrase with lower volume but higher conversion potential
meta description — a brief summary of a page's content that appears in search results below the title
canonical tag — an HTML element telling search engines which version of a page is the authoritative one
page speed — the time it takes for a web page to load completely, a factor in both user experience and search rankings
structured data — code added to a page to help search engines understand the content and display rich results
anchor text — the visible, clickable text in a hyperlink that gives context about the linked page
READY TO PRACTICE? LET’S GO!
Choose the correct response to complete each sentence.
1. You should never make the mistake ______________________ the title of the page blank.
Correct answer: of leaving.
2. The title should be ____________________ from 10 to 15 words in length.
Correct answer: anywhere.
3. You have to think of more keywords __________________________ with (meaning: that have to do with) your site.
Correct answer: associated.
4. This isn't a very __________________________ keyword. = Not many people search for this keyword.
Correct answer: popular.
5. SEO professionals say that a website's title should be ____________________: it should make people want to visit the site.
Correct answer: compelling.
6. A significant/dramatic loss of traffic = A __________________________ loss of traffic
Correct answer: substantial.
7. We lost a lot of money. It was a __________________________ (meaning: serious) blow to our bottom line.
Correct answer: devastating.
8. There is a ____________________ between a well-optimized site and an over-optimized site.
Correct answer: fine line.
9. Some sites can be described as "over-optimized", meaning that they have been optimized too much. What is the opposite of this expression?
Correct answer: under-optimized.
10. We know how to __________________________ (meaning: obtain) effective optimization without over- optimizing your site.
Correct answer: achieve.
▶ Keep practicing — more exercises for you:
IT: programming 1
IT: programming 2
IT: programming 3
IT: programming 4
IT: databases 1
IT: databases 2
Cell phones vocabulary 1
Cell phones vocabulary 2
IT: programming 2
IT: programming 3
IT: programming 4
IT: databases 1
IT: databases 2
Cell phones vocabulary 1
Cell phones vocabulary 2
Want ad-free practice? Check out our Premium Resources below.
Premium resources
ONLINE COURSE
Business English Conversations —
practice real workplace language BUSINESS ENGLISH GLOSSARY key terms explained clearly WORKSHEET COLLECTION printable PDFs for self-study
and classroom use
practice real workplace language BUSINESS ENGLISH GLOSSARY key terms explained clearly WORKSHEET COLLECTION printable PDFs for self-study
and classroom use
Our other sites
Connect & follow
Cookie & privacy policy /
Content policy /
Contact: info (at) businessenglishsite.com
© 2007–2026 BusinessEnglishSite.com (a division of LearnEnglishFeelGood.com). All rights reserved.