IT: Search English Optimization (SEO) 4

📚 Key vocabulary
keyword density — the percentage of times a target keyword appears in a piece of content relative to total word count
backlink — a link from one website to another, used as a signal of authority and credibility by search engines
crawlability — the ease with which search engine bots can access and index the pages of a website
domain authority — a score predicting how likely a website is to rank in search engine results pages
long-tail keyword — a specific, multi-word search phrase with lower volume but higher conversion potential
meta description — a brief summary of a page's content that appears in search results below the title
canonical tag — an HTML element telling search engines which version of a page is the authoritative one
page speed — the time it takes for a web page to load completely, a factor in both user experience and search rankings
structured data — code added to a page to help search engines understand the content and display rich results
anchor text — the visible, clickable text in a hyperlink that gives context about the linked page