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Topic: IT: Search English Optimization (SEO) 2

Deigned to help you practice vocabulary relating to Search Engine Optimization. Although this quiz is meant for ESL students, it'll be useful to anyone who wants to practice this specialized vocabulary.

Choose the best response to complete each of the sentences below.

1. Search engines are supposed to display search results in order of __________________________ ( = the most important results first).
  relativity
  relevance
  relations

2. A spider, also known as a robot or a __________________________, is a program that visits web sites and reads the content of their pages in order to create entries for a search engine index.
  caller
  crawl-space
  crawler

3. You can __________________________ ( = prevent) spiders from indexing your page(s) by adding special instructions in a file called "robots.txt".
  blockade
  block
  black-out

4. Jim doesn't optimize his site because he doesn't care about its __________________________ ( = position) in search engines.
  standing
  staying
  putting

5. Thanks to these changes, we've been able to __________________________ ( = move ahead/ improve our position considerably) in the competitive online market.
  forge ahead
  go around
  get by

6. If someone tells you that your website needs an __________________________, it means that your website needs some major changes.
  overkill
  overtime
  overhaul

7. One often hears that "content is __________________________." This means that a website's content is the main factor in how high (or low) it is ranked on search engines.
  king
  prince
  ruler

8. Many people try to optimize their sites using various tricks, but the best way to __________________________ a high ranking is by constantly adding good content.
  ensure
  entail
  encompass

9. Keyword __________________________ refers to how many times a keyword appears within a certain page.
  propensity
  density
  immensity

10. If a keyword appears too many times on a given page, a search engine might __________________________ you ( = lower your ranking) for "keyword spamming."
  impeach
  reproach
  penalize

(Your answers will be displayed in a new window)

VOCABULARY REVIEW: SEO (Search engine optimization)

Need to review common terms relating to search engine optimization? We've got you covered!

Domain authority (DA)
Definition:
Domain Authority is a score (created by SEO tools) that predicts how likely a website is to rank in search engines.
Scale: 1-100 (higher is stronger)
Example:
A news website with DA 90 usually ranks more easily than a new blog with DA 15.

On-page SEO
Definition:
On-page SEO includes all optimizations made inside a webpage to improve rankings.
Common elements:
Titles, headings, keyword placement, internal links, image alt text
Example:
Using the keyword naturally in the page title and headings is part of on-page SEO.

Technical SEO
Definition:
Technical SEO focuses on improving a website's infrastructure so search engines can crawl and index it properly.
Key areas:
Site speed, mobile-friendliness, structured data, secure connections (HTTPS)
Example:
Fixing slow-loading pages improves technical SEO and user experience.

SERP (Search engine results page)
Definition:
The SERP is the page displayed by a search engine after a user submits a query.
Features may include:
Organic results, ads, featured snippets, images, videos
Example:
When you search “best laptops 2025”, the page you see is the SERP.

Content optimization
Definition:
Content optimization is the process of improving content so it matches search intent, uses keywords effectively, and provides real value to users.
Example:
Updating an old article with clearer explanations, better headings, and current data is content optimization.

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