General Business English Terms 4
✓ Useful for TOEIC
✓ Useful for Cambridge BEC
A general business vocabulary exercise covering the kind of English you'll hear and read in professional environments around the world. Broad, practical, and useful at any level.
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Choose the correct response to complete each sentence.
1. John isn't a permanent employee, he's a ___________________.
Correct answer: temp.
2. A ____________________ arrangement begins as temporary employment but may lead to a permanent position.
Correct answer: Temp-to-hire — Temp-to-hire describes temporary work that may become permanent.
3. I can't make it at 2, I have an important meeting ___________________. (meaning: I have to attend)
Correct answer: I can't get out of.
4. Make sure you ____________________ with Nancy about what we discussed this morning.
Correct answer: follow up.
5. He's got a really positive ___________________. He'll do well at this company.
Correct answer: attitude.
6. A micromanager wants to ____________________.
Correct answer: control every detail of employees' work.
7. You should always wear your name ____________________ when you are at work.
Correct answer: tag.
8. Tony, can you ___________________ these documents and see if there's anything about the Dell contract?
Correct answer: look through.
9. Can we meet at 2:00 PM? Let me check my ___________________.
Correct answer: schedule.
10. Marketing really dropped the ___________________ on this one. (meaning: really made a big mistake)
Correct answer: ball.
📚 Important Words to Know
click-through rate (CTR) — the percentage of people who click on a link or advertisement after seeing it
funnel — a model representing the stages a potential customer goes through, from awareness to purchase
content marketing — a strategy focused on creating and distributing valuable content to attract and retain a defined audience
KPI (key performance indicator) — a measurable value that demonstrates how effectively a company is achieving key business objectives
market share — the portion of total sales in a market captured by a particular company or product
customer retention — a company's ability to keep its existing customers over a specified period of time
product lifecycle — the progression of a product through introduction, growth, maturity, and decline stages
demographic — statistical data relating to a population, such as age, gender, income, and education level
psychographic — characteristics relating to consumers' attitudes, interests, values, and lifestyle choices
upselling — encouraging a customer to purchase a more expensive or upgraded version of the product they are considering
click-through rate (CTR) — the percentage of people who click on a link or advertisement after seeing it
funnel — a model representing the stages a potential customer goes through, from awareness to purchase
content marketing — a strategy focused on creating and distributing valuable content to attract and retain a defined audience
KPI (key performance indicator) — a measurable value that demonstrates how effectively a company is achieving key business objectives
market share — the portion of total sales in a market captured by a particular company or product
customer retention — a company's ability to keep its existing customers over a specified period of time
product lifecycle — the progression of a product through introduction, growth, maturity, and decline stages
demographic — statistical data relating to a population, such as age, gender, income, and education level
psychographic — characteristics relating to consumers' attitudes, interests, values, and lifestyle choices
upselling — encouraging a customer to purchase a more expensive or upgraded version of the product they are considering
▶ Keep practicing — more exercises for you:
Business English test 1
Business English test 2
Business English test 3
Business English test 5
Business English test 6
Business English test 7
Business English basics 1
Business English basics 2
Business English test 2
Business English test 3
Business English test 5
Business English test 6
Business English test 7
Business English basics 1
Business English basics 2
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