Topic: General Business English Terms 13

Choose the correct response for each of the sentences.

1. This message _____________________ the customers. = Customers can (personally) relate to the message.
  resonates with
  distracts
  encourages

2. We need an advertising campaign that _____________________ ( = persuades) customers to switch to our new calling plan.
  distracts
  encourages
  resonates with

3. The image _____________________ you from the logo. = You don't notice the logo because of the image.
  distracts
  encourages
  resonates with

4. This product is ____________________. = A lot of people want this product.
  out of stock
  in huge demand
  fail-safe

5. The CEO thought that this was a __________________ plan. ( = a plan that could only succeed)
  out of stock
  in huge demand
  fail-safe

6. Jim wanted to __________________ ( = talk about) the product's shortcomings.
  accelerate
  revoke
  address

7. To speed up growth = To __________________ growth
  accelerate
  address
  revoke

8. They lost their banking license. = Their banking license was __________________.
  addressed
  revoked
  accelerated

9. The CEO of a company can be said to be "at the __________________" of that company.
  pinnacle
  summit
  helm

10. These meetings will __________________ next week. = These meetings will be the center of interest next week.
  take center stage
  take a break
  take a dive

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