Topic: Marketing Vocabulary 11

An exercise to help you learn & pratice some common vocabulary/terms used in marketing. Choose the best response to complete each of the sentences below.

1. You should see this as something ______________. ( = absolutely necessary)
  essential
  strategic
  temporary

2. All successful companies include marketing as part of their daily ______________.
  operatives
  operations
  operating

3. We need to ______________ ( = buy) more ad space.
  pursue
  persuade
  purchase

4. You're not going to ______________ ( = convince) the customer to buy a product if you're so aggressive.
  persuade
  purchase
  pursue

5. A successful marketing specialist knows how to ______________ with customers.
  entangle
  grade
  engage

6. He did a great job with that account, but I'm wondering if he would be able to do this on a more ________________ basis.
  constant
  consistent
  concerned

7. We're looking to _____________ ( = increase) our marketing efforts in this area.
  bolster
  unveil
  diminish

8. An advertisement that is written in the form of editorial content is known as an "_____________".
  infomercial
  advertorial
  tutorial

9. The first step is to ______________ ( = examine) what makes the product unique.
  communicate
  analyze
  prove

10. There is very little that ______________ this product ( = makes this product different) from other similar products on the market.
  bolsters
  defers
  differentiates

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BUSINESS ENGLISH GLOSSARY
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