An exercise covering the vocabulary and expressions most commonly used in sales. From prospecting to closing, these are the terms you need to communicate effectively in a sales environment.
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Choose the correct response to complete each sentence.
1. List price is the price established by a product's ____________________.
Correct answer: manufacturer.
2. A ____________________ outlet is a store that sells merchandise directly from the maker to the consumer.
Correct answer: factory.
3. Outlet stores may offer lower prices because they have eliminated the ____________________.
Correct answer: middleman.
4. A ____________________ sale is often held when a store is going out of business.
Correct answer: liquidation.
5. Irregulars or imperfects are goods (often clothes) that don't _____________ the manufacturer's standards for quality.
Correct answer: meet.
6. I always speak the truth when talking to customers. I never make any _____________ promises.
Correct answer: false.
7. One of the tricks in sales is to be persuasive without being _____________.
Correct answer: pushy.
8. Salespeople are often most effective when customers see them as ____________________.
Correct answer: authentic.
9. Contrary to ____________________, body language can matter in sales conversations.
Correct answer: popular belief.
10. A good salesperson is skilled at ____________________ a prospect's needs.
Correct answer: figuring out.
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💰 Did you know? Sales edition "Always be closing" (ABC) is the most famous phrase in sales culture, popularised by the 1992 film Glengarry Glen Ross. It's become so embedded in business English that it's now also used ironically to poke fun at high-pressure sales tactics. Cold call vs. warm call — a cold call is contacting someone with no prior relationship; a warm call is following up on a referral or prior contact. "Warming up a lead" before calling is a standard part of modern sales process. "Pipeline" is one of the most common words in sales English. "What's in your pipeline?" means "what potential deals are you currently working on?" It comes from the image of deals flowing through a pipe toward the sale.