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Marketing Vocabulary 1

✓ Useful for TOEIC
A vocabulary exercise covering the core language of marketing. From brand strategy to campaign execution, these are the terms you'll encounter in any English-speaking marketing environment.



📊 Did you know? Marketing edition
"Going viral" entered business English from biology — content that spreads rapidly online behaves like a virus, passed from person to person. Today it's standard marketing vocabulary: "Our campaign went viral" means it spread organically and reached a huge audience.
Above-the-line vs. below-the-line — these accounting-derived terms now describe marketing: above-the-line (ATL) means mass media advertising (TV, radio, billboards); below-the-line (BTL) means targeted promotions (email, events, coupons). The line between them has blurred significantly in the digital era.
"Pain point" is a marketing staple: it describes a specific problem a customer has that your product or service solves. "What are your customer's pain points?" is one of the first questions any marketing strategy session will ask.


READY TO PRACTICE? LET’S GO!

Choose the correct response to complete each sentence.

1. Cell phone market ______________ is at 100% in many European countries.
2. I'm doing an ______________ of consumer trends in cellular markets such as Japan.
3. Every marketer should have an idea of how to build strong ______________.
4. We plan to ______________ this product in the spring of 2025.
5. The process of gathering, recording and analyzing of data about customers, competitors and the market is called market ______________.
6. Recent market ______________ show that there is a considerable increase in the use of our technology in the banking sector.
7. Last year we brought together a team to ______________ for a completely new type of car.
8. I don't think we'll have a problem ______________ this product. It will almost sell itself.
9. Jane, could you bring me that ______________ on the Brazilian biotechnology sector?
10. The ______________ ( = statistics/figures) in this report cover three year trends in the manufacturing sector.
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out of 10 — feedback shown below each question
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