Marketing Vocabulary 1
✓ Useful for TOEIC
A vocabulary exercise covering the core language of marketing. From brand strategy to campaign execution, these are the terms you'll encounter in any English-speaking marketing environment.
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Choose the correct response to complete each sentence.
1. Mobile-phone market ____________________ is very high in many countries.
Correct answer: penetration.
2. I am conducting an ____________________ of consumer trends in mobile markets such as Japan.
Correct answer: analysis.
3. Every marketer should have an idea of how to build strong ______________.
Correct answer: brands.
4. We plan to ____________________ this product next spring.
Correct answer: launch.
5. The process of gathering, recording, and analyzing data about customers, competitors, and markets is called market ____________________.
Correct answer: research.
6. Recent market ______________ show that there is a considerable increase in the use of our technology in the banking sector.
Correct answer: trends.
7. Last year we brought together a team to ______________ for a completely new type of car.
Correct answer: develop a concept.
8. I don't think we'll have a problem ______________ this product. It will almost sell itself.
Correct answer: marketing.
9. Jane, could you bring me that ______________ on the Brazilian biotechnology sector?
Correct answer: report.
10. The ____________________ in this report measure three-year trends in the manufacturing sector.
Correct answer: metrics.
📊 Did you know? Marketing edition
"Going viral" entered business English from biology — content that spreads rapidly online behaves like a virus, passed from person to person. Today it's standard marketing vocabulary: "Our campaign went viral" means it spread organically and reached a huge audience.
Above-the-line vs. below-the-line — these accounting-derived terms now describe marketing: above-the-line (ATL) means mass media advertising (TV, radio, billboards); below-the-line (BTL) means targeted promotions (email, events, coupons). The line between them has blurred significantly in the digital era.
"Pain point" is a marketing staple: it describes a specific problem a customer has that your product or service solves. "What are your customer's pain points?" is one of the first questions any marketing strategy session will ask.
"Going viral" entered business English from biology — content that spreads rapidly online behaves like a virus, passed from person to person. Today it's standard marketing vocabulary: "Our campaign went viral" means it spread organically and reached a huge audience.
Above-the-line vs. below-the-line — these accounting-derived terms now describe marketing: above-the-line (ATL) means mass media advertising (TV, radio, billboards); below-the-line (BTL) means targeted promotions (email, events, coupons). The line between them has blurred significantly in the digital era.
"Pain point" is a marketing staple: it describes a specific problem a customer has that your product or service solves. "What are your customer's pain points?" is one of the first questions any marketing strategy session will ask.
▶ Keep practicing — more exercises for you:
Marketing English 2
Marketing English 3
Marketing English 4
Marketing English 5
Marketing English 6
Marketing English 7
Sales English 1
Sales English 2
Marketing English 3
Marketing English 4
Marketing English 5
Marketing English 6
Marketing English 7
Sales English 1
Sales English 2
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