Business English Exercise | Topic: Marketing Vocabulary 1

Designed to teach you the most common vocabulary/terms used in marketing. This exercise is meant for ESL (English as a second language) students, but will be useful to anyone wanting to learn this specialized terminology.


QUESTIONS:
(Choose the best response for each one)

1. Cell phone market ______________ is at 100% in many European countries.
  penetration
  penalty
  penance

2. I'm doing an ______________ of consumer trends in cellular markets such as Japan.
  analysis
  analyze
  analytics

3. Every marketer should have an idea of how to build strong ______________.
  names
  ideas
  brands

4. We plan to ______________ this product in the Spring of 2009.
  lunch
  launch
  lynch

5. The process of gathering, recording and analyzing of data about customers, competitors and the market is called market ______________.
  review
  replay
  research

6. Recent market ______________ show that there is a considerable increase in the use of our technology in the banking sector.
  trends
  ideas
  trials

7. Last year we brought together a team to ______________ for a completely new type of car.
  develop a concept
  make a concept
  start a concept

8. I don't think we'll have a problem ______________ this product. It will almost sell itself.
  market
  to marketing
  marketing

9. Jane, could you bring me that ______________ on the Brazilian biotechnology sector?
  rapport
  report
  note

10. The ______________ ( = statistics/figures) in this report cover three year trends in the manufacturing sector.
  matrix
  metrics
  mathematics

Check answers

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