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Marketing Vocabulary 3

✓ Useful for TOEIC
Build your marketing English vocabulary with this exercise. Understanding these terms will help you participate confidently in marketing meetings, read industry publications, and follow campaign discussions.



READY TO PRACTICE? LET’S GO!

Choose the correct response to complete each sentence.

1. Due to a series of failed initiatives, we seem to have lost our competitive ______________.
2. A successful marketer can identify which intangible attributes increase consumers' ____________________ to pay a premium price.
3. The ______________ (meaning: percentage/rate) of brand-loyal consumers is about 35%.
4. Price-______________ consumers are the ones for whom price is the determining factor as to whether or not to buy something.
5. Measuring and managing brand value is a major ____________________ for marketers.
6. If two products are ______________, this means they are perceived to be the same.
7. Generally speaking, new products that ______________ (meaning: offer) unique benefits to the customer have a higher commercial success rate.
8. Tangible brand attributes are ____________________ characteristics that customers can observe directly.
9. ______________ visual cues = Visual cues that are always of a similar nature
10. A set of products that a consumer considers for purchase is referred to as their "consideration ______________."
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🔑 Did you know? Marketing edition
"Funnel" is one of marketing's most used words: the marketing funnel represents the journey from awareness to purchase. "Top of funnel" (TOFU) means reaching new audiences; "bottom of funnel" (BOFU) means converting people ready to buy. These acronyms appear constantly in marketing job descriptions.
Organic vs. paid reach — organic reach is the audience you earn without paying (through SEO, social shares, word of mouth); paid reach is bought through advertising. "Growing organically" has become a broader business expression meaning growth without external investment.
"Stickiness" in marketing means how well a product or piece of content keeps users engaged and coming back. "What makes this app sticky?" is a common question in product and marketing meetings.


▶ Keep practicing — more exercises for you: Marketing English 1
Marketing English 2
Marketing English 4
Marketing English 5
Marketing English 6
Marketing English 7
Sales English 1
Sales English 2
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