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Marketing Vocabulary 3

✓ Useful for TOEIC
Build your marketing English vocabulary with this exercise. Understanding these terms will help you participate confidently in marketing meetings, read industry publications, and follow campaign discussions.



🔑 Did you know? Marketing edition
"Funnel" is one of marketing's most used words: the marketing funnel represents the journey from awareness to purchase. "Top of funnel" (TOFU) means reaching new audiences; "bottom of funnel" (BOFU) means converting people ready to buy. These acronyms appear constantly in marketing job descriptions.
Organic vs. paid reach — organic reach is the audience you earn without paying (through SEO, social shares, word of mouth); paid reach is bought through advertising. "Growing organically" has become a broader business expression meaning growth without external investment.
"Stickiness" in marketing means how well a product or piece of content keeps users engaged and coming back. "What makes this app sticky?" is a common question in product and marketing meetings.


READY TO PRACTICE? LET’S GO!

Choose the correct response to complete each sentence.

1. Due to a series of failed initiatives, we seem to have lost our competitive ______________.
2. A successful marketer is able to determine what intangible product attributes lead to consumer ______________ to pay a premium price.
3. The ______________ ( = percentage/rate) of brand-loyal consumers is about 35%.
4. Price-______________ consumers are the ones for whom price is the determining factor as to whether or not to buy something.
5. The measurement and management of brand value has become a major ______________ for marketers in the past couple of years.
6. If two products are ______________, this means they are perceived to be the same.
7. Generally speaking, new products that ______________ ( = offer) unique benefits to the customer have a higher commercial success rate.
8. tangible brand attributes = ______________ brand attributes
9. ______________ visual cues = visual cues that are always of a similar nature
10. A set of products that a consumer considers for purchase is referred to as their "consideration ______________."
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▶ Keep practicing — more exercises for you: Marketing English 1
Marketing English 2
Marketing English 4
Marketing English 5
Marketing English 6
Marketing English 7
Sales English 1
Sales English 2
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