Marketing Vocabulary 3

✓ Useful for TOEIC

Build your marketing English vocabulary with this exercise. Understanding these terms will help you participate confidently in marketing meetings, read industry publications, and follow campaign discussions.

🔑 Did you know? Marketing edition
"Funnel" is one of marketing's most used words: the marketing funnel represents the journey from awareness to purchase. "Top of funnel" (TOFU) means reaching new audiences; "bottom of funnel" (BOFU) means converting people ready to buy. These acronyms appear constantly in marketing job descriptions.
Organic vs. paid reach — organic reach is the audience you earn without paying (through SEO, social shares, word of mouth); paid reach is bought through advertising. "Growing organically" has become a broader business expression meaning growth without external investment.
"Stickiness" in marketing means how well a product or piece of content keeps users engaged and coming back. "What makes this app sticky?" is a common question in product and marketing meetings.

READY TO PRACTICE? LET’S GO!

Choose the correct response to complete each sentence.

1. Due to a series of failed initiatives, we seem to have lost our competitive ______________.

border edge know-how

Correct answer: edge.

2. A successful marketer can identify which intangible attributes increase consumers' ____________________ to pay a premium price.

willing will willingness

Correct answer: willingness.

3. The ______________ (meaning: percentage/rate) of brand-loyal consumers is about 35%.

property proportion promotion

Correct answer: proportion.

4. Price-______________ consumers are the ones for whom price is the determining factor as to whether or not to buy something.

sensitive savvy sensitivity

Correct answer: sensitive.

5. Measuring and managing brand value is a major ____________________ for marketers.

issue tone tool

Correct answer: issue.

6. If two products are ______________, this means they are perceived to be the same.

indifferent differentiated undifferentiated

Correct answer: undifferentiated.

7. Generally speaking, new products that ______________ (meaning: offer) unique benefits to the customer have a higher commercial success rate.

deliver give make

Correct answer: deliver.

8. Tangible brand attributes are ____________________ characteristics that customers can observe directly.

real, observable imaginary atypical

Correct answer: real, observable.

9. ______________ visual cues = Visual cues that are always of a similar nature

Complex Consistent Common

Correct answer: Consistent.

10. A set of products that a consumer considers for purchase is referred to as their "consideration ______________."

group setting set

Correct answer: set.

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▶ Keep practicing — more exercises for you: Marketing English 1
Marketing English 2
Marketing English 4
Marketing English 5
Marketing English 6
Marketing English 7
Sales English 1
Sales English 2

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