Sales Terms/Expressions 2
✓ Useful for TOEIC
Practice the language of sales with this vocabulary exercise. The terms covered here appear in everyday sales conversations, from initial contact through to negotiation and deal closure.
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Choose the correct response to complete each sentence.
1. The numbers for the last quarter were very ______________. (meaning: positive)
Correct answer: encouraging.
2. What do you do with market research?
Correct answer: You conduct it.
3. I don't really see a lot of sales ______________ for this product.
Correct answer: potential.
4. The percentage of revenue left as profit after expenses is called the profit ____________________.
Correct answer: margin.
5. What percentage of your ______________ (meaning: potential deals) end in closed deals?
Correct answer: leads.
6. If a profit margin is not sustainable, the company may be unable to ____________________ over the long term.
Correct answer: remain viable.
7. The most successful salespeople in a company are referred to as its "top ________________".
Correct answer: performers.
8. Tom performed so well last year that he was ____________________ to management.
Correct answer: promoted.
9. We plan to launch a new sales ________________ to attract new customers.
Correct answer: campaign.
10. There are several reasons for this ____________________ (meaning: this failure to understand one another).
Correct answer: disconnect.
🤟 Did you know? Sales edition
The word "pitch" in a sales context means a presentation designed to persuade someone to buy. "Elevator pitch" refers to a version short enough to deliver in the time it takes to ride an elevator — typically 30–60 seconds.
B2B vs. B2C selling — Business-to-business (B2B) sales typically involve longer cycles, multiple decision-makers, and formal contracts. Business-to-consumer (B2C) sales are faster and more emotion-driven. The language and tactics differ significantly between the two.
"Low-hanging fruit" is a sales idiom meaning easy wins or prospects most likely to buy quickly. "Let's go after the low-hanging fruit first before targeting harder accounts" is typical sales team language.
The word "pitch" in a sales context means a presentation designed to persuade someone to buy. "Elevator pitch" refers to a version short enough to deliver in the time it takes to ride an elevator — typically 30–60 seconds.
B2B vs. B2C selling — Business-to-business (B2B) sales typically involve longer cycles, multiple decision-makers, and formal contracts. Business-to-consumer (B2C) sales are faster and more emotion-driven. The language and tactics differ significantly between the two.
"Low-hanging fruit" is a sales idiom meaning easy wins or prospects most likely to buy quickly. "Let's go after the low-hanging fruit first before targeting harder accounts" is typical sales team language.
▶ Keep practicing — more exercises for you:
Sales English 1
Sales English 3
Sales English 4
Sales English 5
English for sales 1
English for sales 2
Marketing English 1
Marketing English 2
Sales English 3
Sales English 4
Sales English 5
English for sales 1
English for sales 2
Marketing English 1
Marketing English 2
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