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Topic: Sales Terms/Expressions 2

An exercise to help you learn & pratice some common vocabulary/terms used in marketing. Choose the best response to complete each of the sentences below.

1. The numbers for the last quarter were very ______________ ( = positive).
  encouraging
  discouraging
  distracting

2. What do you do with market research?
  You make it
  You conduct it
  You create it

3. I don't really see a lot of sales ______________ for this product.
  potential
  patent
  potency

4. The percentage of sales the company has left over as profit after paying all expenses is called a profit ______________ .
  merger
  margin
  level

5. What percentage of your ______________ ( = potential deals) end in closed deals?
  people
  chances
  leads

6. If a profit margin is "not sustainable", it means that:
  the company is doing well
  the company doesn't need more money
  the company won't be able to exist a long time if the profit margin doesn't increase

7. The most successful salespeople in a company are referred to as its "top ________________."
  performers
  persons
  personnel

8. Tom did so well last year, he was ________________to management.
  demoted
  promoted
  put

9. We plan to launch a new sales ________________ to attract new customers.
  company
  comment
  campaign

10. There are several reasons for this ________________. ( = inability to understand one another/ come to an agreement)
  disconnect
  discomfort
  display

CHECK ANSWERS

(Your answers will be displayed in a new window)

BUSINESS VOCABULARY: Sales

Need to review common words and expressions used in sales? We've got you covered:

Objection
Definition: A reason a customer gives for not buying
Common collocations: handle objections, raise an objection
Example: Price was the customer's main objection.

Close (the deal)
Definition: To successfully complete a sale
Common collocations: close a deal, closing techniques
Example: She closed the deal after one meeting.

Upsell
Definition: To sell a more expensive version of a product
Common collocations: upsell a service
Example: The salesperson upsold a premium package.

Cross-sell
Definition: To sell an additional related product
Common collocations: cross-sell opportunities
Example: We cross-sold accessories with the main product.

Discount
Definition: A reduction in price
Common collocations: offer a discount, bulk discount
Example: They offered a 10% discount for large orders.

MATERIALS TO HELP YOU LEARN (AND TEACH!):
BUSINESS ENGLISH GLOSSARY
BUSINESS ENGLISH WORKSHEET COLLECTION

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