Practice the language of sales with this vocabulary exercise. The terms covered here appear in everyday sales conversations, from initial contact through to negotiation and deal closure.
🤟 Did you know? Sales edition The word "pitch" in a sales context means a presentation designed to persuade someone to buy. "Elevator pitch" refers to a version short enough to deliver in the time it takes to ride an elevator — typically 30–60 seconds. B2B vs. B2C selling — Business-to-business (B2B) sales typically involve longer cycles, multiple decision-makers, and formal contracts. Business-to-consumer (B2C) sales are faster and more emotion-driven. The language and tactics differ significantly between the two. "Low-hanging fruit" is a sales idiom meaning easy wins or prospects most likely to buy quickly. "Let's go after the low-hanging fruit first before targeting harder accounts" is typical sales team language.
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Choose the correct response to complete each sentence.
1. The numbers for the last quarter were very ______________ ( = positive).
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2. What do you do with market research?
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3. I don't really see a lot of sales ______________ for this product.
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4. The percentage of sales the company has left over as profit after paying all expenses is called a profit ______________ .
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5. What percentage of your ______________ ( = potential deals) end in closed deals?
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6. If a profit margin is "not sustainable", it means that:
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7. The most successful salespeople in a company are referred to as its "top ________________."
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8. Tom did so well last year, he was ________________to management.
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9. We plan to launch a new sales ________________ to attract new customers.
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10. There are several reasons for this ________________. ( = inability to understand one another/ come to an agreement)
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